(October 17, 2001 - Burbank, CA) - Veteran international film marketing executive Fiona Watts is returning to Warner Bros. Pictures as Senior Vice President, International Marketing, it was announced today by Sue Kroll, President, International Marketing, Warner Bros. Pictures. Watts had previously spent 10 years at Warner Bros. Pictures, most recently as Vice President, International Publicity, before leaving in 1998 to return to her native England. In this newly created post, Watts is responsible for managing the division’s day-to-day cross-departmental marketing operations, including the supervision of international campaign development, publicity, media, research and promotion, as well as working on company-wide integrated promotion efforts. She will also work with Warner Bros. Pictures’ regional offices and operations in local markets, overseeing development of marketing strategies. Watts, who reports directly to Kroll, is based at Warner Bros. Pictures’ home office in Burbank. “We’re thrilled and very fortunate that Fiona is rejoining our team,” said Kroll. “She is extremely talented, well-liked and respected by filmmakers as well as her colleagues. With more than two decades experience, Fiona possesses the know-how, creativity and instincts that are invaluable in our international marketing efforts.” Watts rejoins Warner Bros. Pictures after having spent the past two years as a freelance marketing consultant in London, working with several major arts, entertainment and music companies including, most recently, Dreamworks SKG, with which she worked on the blockbuster “Shrek.” Before that, Watts worked for 10 years in various international marketing positions with Warner Bros. Pictures in both London and Burbank. She joined the Company’s London operations in 1988 as Manager, European Advertising and Publicity, and was later promoted to Director, European Marketing, followed by a promotion to Vice President, European Publicity. In 1997, Watts relocated to Burbank and was named Vice President, International Publicity, Warner Bros. Pictures. Prior to joining Warner Bros. Pictures, Watts was affiliated for five years with Australia’s Village Roadshow Corp., where she initially served as a senior project officer, responsible for the publicity and promotional campaigns for theatrical releases, before being promoted to advertising and publicity manager. During 1981 and 1982, Watts was associate producer of the opening ceremony of the 1982 Commonwealth Games in Brisbane, Australia. From 1979 to 1981, she worked in London for Peter Prichard Ltd., a theatrical agent, and, before that, was a press officer at London Weekend Television and a production assistant at I.T.C. Entertainment Ltd., where she was involved in all aspects of the production and international distribution of feature films and television film series.
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