(November 4, 2003 – Sherman Oaks, CA) - Roland Poindexter has been named Senior Vice President, Action-Adventure Properties, Warner Bros. Animation it was announced today by Sander Schwartz, President, Warner Bros. Animation. In this newly created position, Poindexter will be charged with spearheading all aspects of Warner Bros. Animation’s creative development of action-adventure properties for broadcast, cable and made-for-video outlets. Poindexter will also be responsible for supervising creative direction of selected current series in all-genres and developing animated specials for kids, as well as adults. Poindexter has over 12 years experience in television programming and creative direction and developed two Emmy Award-winning and six number one rated kids’ series. He will report directly to Schwartz. “In Roland we have selected an extraordinary executive to lead creative development of cutting-edge, high concept action-adventure projects,” said Schwartz. “His passion for animation, creative vision and keen production sense will play an integral role in leading this vital component of our business and continuing our creative momentum to bring quality, innovative properties to life at Warner Bros. Animation.” Prior to joining Warner Bros. Animation, Poindexter served for 2 years as Vice President, Programming and Entertainment for Black Entertainment Television, where he produced over 250 hours of reality programming for the cable network’s prime-time schedule, including the hit series “How I’m Living.” Before that, he served as Vice President, Development for Eruptor.com, an online entertainment destination for teens. Previously, Poindexter served as Vice President/Head of Programming for Fox Kids in 1998, having joined the network as Director of Programming in 1993. During his tenure at Fox Kids, he served as principal creative executive for “Godzilla: The Series,” “NASCAR Racers” and “Spiderman: Unlimited,” and principal development and production executive for “Where on Earth is Carmen Sandiego?,” “C-Bear & Jamal” and “The Adventures of Batman and Robin.” Before joining Fox Kids, Poindexter worked as Manager, Development for Nelvana Entertainment, having started his career in creative development with ABC. Poindexter holds a bachelor’s degree in communication arts and sciences from University of Southern California.
# # #