Television
June 16, 2010
Scott Rowe Named Senior Vice President, Worldwide Communications, Warner Bros. Television Group And Tammy Golihew Promoted To Senior Vice President, Publicity, Warner Bros. Television
(June 15, 2010 – Burbank, CA) – Scott Rowe has been named to the newly created position of Senior Vice President, Worldwide Communications, Warner Bros. Television Group, and Tammy Golihew has been promoted to Senior Vice President, Publicity, Warner Bros. Television. These announcements were made today by Lisa Gregorian, Executive Vice President & Chief Marketing Officer, Warner Bros. Television Group.
In his new role, Rowe will be responsible for managing all communications, both proactive and reactive, on a global basis for the Warner Bros. Television Group (WBTVG), including its international and domestic cable and syndication distribution, executives, marketing and select production operations. Leading WBTVG’s various publicity teams, he will oversee trade, consumer, online and business press, as well as audience development outreach and social networking as they pertain to publicity, digital, industry issues, trend stories and strategic/crisis communications.
In her newly expanded role, Golihew will continue to oversee all consumer publicity and strategic business communications related to programming from Warner Bros. Television (WBTV), Warner Horizon Television (WHTV), Warner Bros. Animation (WBA) and digital venture Studio 2.0. Serving in a dual reporting role to Peter Roth, President, Warner Bros. Television, and Rowe, Golihew will direct the activities of the television publicity staff across traditional print and broadcast media, as well as direct-to-consumer, new media and social networking outlets. She’ll also work closely with show talent and producers, broadcast/cable partners and programming executives to devise series launch, ongoing publicity and awards campaigns, and will continue to manage business and trade press for the television production divisions. At the recently concluded television upfronts, WBTVG placed a total of 26 series on the broadcast television networks’ fall and midseason schedules, standing as the only production entity to have a show on all five domestic broadcast networks. In fact, Warner Bros. has at least two programs on each of the five broadcasters. In total, WBTV, WHTV, WBA and Studio 2.0 are responsible for more than 50 broadcast network, cable and digital series for summer 2010 and the 2010–2011 season.
“Scott is passionate about television, he gets what we do and he knows intuitively how to generate media attention around our consumer initiatives and business objectives,” said Gregorian. “We’ll look to tap Scott’s expertise in communications and longstanding relationships with the media to help us get our messaging out as broadly, effectively and engagingly as possible. We’re excited to have him join the WBTVG team.”
“Tammy’s promotion is remarkably well-deserved,” said Roth. “She has a terrific business acumen which, combined with her publicity experience and great relationships with our shows and network partners, has delivered strong results. We look forward to our continued collaboration.”
A 16-year Studio veteran, Rowe most recently served at Senior Vice President, Corporate Communications, Warner Bros. Entertainment, a post to which he was promoted in early 2006. Prior to that, he served as Vice President, Corporate Communications, for seven years. Before moving into a corporate role, Rowe served as Vice President, Worldwide Television Distribution Publicity, responsible for the trade and business press for Warner Bros.’ syndicated and first-run television business units. He also served as Director, Television Distribution Publicity, having joined the company as Manager, Publicity, Warner Bros. Domestic Television Distribution, in 1994.
Prior to joining Warner Bros., Rowe spent seven years at Fox, working his way through the ranks, including holding posts in Fox Broadcasting Company’s publicity department and Fox Inc.’s corporate communications office.
Golihew joined Warner Bros. in 2006 as Vice President, Publicity, in Gregorian’s Worldwide Television Marketing unit. During her tenure, she has overseen communications for the Studio’s international and domestic television distribution units, and served as the second for publicity efforts related to WBTV, WHTV and WBA. She also served – and will continue to serve – as WBTVG’s communications point person for its annual involvement in Comic-Con International: San Diego, spearheading cross-divisional publicity related to the Studio’s booth and activities surrounding the convention.
Before joining the Studio, Golihew worked in entertainment publicity for more than a decade, with 10 years specifically in the world of television. She was previously Vice President, Entertainment, at BNC Public Relations, overseeing the agency’s television, home entertainment and entertainment business practice. Prior to BNC, Golihew was Director, Media Relations, for Sony Pictures Television. ###