(May 10, 2004 – Los Angeles) - ELECTRONIC ENTERTAINMENT EXPO (E3), Sega of America, Inc. and Warner Bros. Interactive Entertainment, today announced an agreement to co-publish “The Matrix Online,” the first massively multiplayer online game (MMOG) based on Warner Bros. Pictures' popular Matrix property. Under the terms of the worldwide exclusive deal, SEGA will manage distribution of “The Matrix Online’” while Warner Bros. Interactive Entertainment will oversee content development and manage the live game operations. Both companies will supervise ongoing game development and marketing activities for the game. “The Matrix Online” is expected to launch in November 2004. “We are pleased to combine SEGA’s seasoned gameplay, game production and distribution experience with the total vision, execution and completion of ‘The Matrix Online’ production,” said Jason Hall, Senior Vice President of Warner Bros. Interactive Entertainment. “Utilizing state-of-the-art graphics techniques and a revolutionary tactile combat system, ‘The Matrix Online’ uniquely possesses the true potential to cross over into a mass market of online gaming.” "SEGA is thrilled to join Warner Bros. Interactive Entertainment to provide gamers around the world an opportunity to participate in the authentic and continuously evolving world of The Matrix,” said Hideaki Irie, President and COO, SEGA of America, Inc. “With ‘The Matrix Online,’ a North American-developed title with a development span of more than four years, both companies are boldly staking a claim in the ever-expanding world of massively multiplayer games." “The Matrix Online” is a MMOG where tens of thousands of players will jack into the Matrix world to take an active role in continuing the saga of The Matrix movie trilogy. Developed by Monolith Productions in conjunction with the Wachowski Brothers, creators of Matrix trilogy, the game will be a re-creation of the virtual world of the Matrix, employing cutting-edge 3-D graphics, networking and server technology. Gameplay in “The Matrix Online” will be based on intricate and exciting “wire-fu” combat, an extensive mission structure, social interaction and a completely customizable skill and ability system. For more information about “The Matrix Online” visit: www.TheMatrixOnline.com and www.SEGA.com/usa. About SEGA SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America’s Web site is located at www.SEGA.com. About Warner Bros. Interactive Entertainment Warner Bros. Interactive Entertainment Inc., a Warner Bros. Entertainment Company, is a premier licensor and a publisher of entertainment content for the interactive space across all current and future platforms, including consoles, PC-based gaming and wireless applications. “THE MATRIX ONLINE,” characters, names and all related indicia are trademarks of and © Warner Bros. Entertainment Inc.
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