(January 7, 2002 – Burbank, CA) - SOUTHPOLE Clothing announced today that they are teaming up with Warner Bros. Consumer Products to introduce an exclusive new collection of young men’s urban sportswear called STUDIO by SOUTHPOLE, featuring the Looney Tunes characters. STUDIO by SOUTHPOLE made its Holiday 2001 season debut in upscale specialty and department stores nationwide. The initial line offering consists of fashion-forward sweaters with non-traditional applications and core denim bottoms featuring the Looney Tunes characters’ - Daffy Duck, Bugs Bunny, Sylvester, and Wile E. Coyote; with more characters to follow. In Spring 2002, the collection expands to include more novelty denim bottoms, short sleeve sweater knits, premium button-down woven shirts, and special application t-shirts. The STUDIO line, which is exclusive to Warner Bros.’ characters, will fill a void in the urban young men’s market by incorporating these highly recognized cartoon characters into a fashion-forward sportswear line and offering it at an accessible price. Retail price points range from $26 for specialty T-shirts to $180 for velour sets. “We are very excited to work with Warner Bros. Consumer Products to integrate the Looney Tunes characters in a manner that’s never been done before,” said James Ling, Marketing Director for SOUTHPOLE. “These characters, each with their own attitude and personality, are a perfect fit for the trend-setting urban market and it was an obvious choice to align ourselves with Warner Bros. on this project. Fans of all ages and backgrounds recognize the Looney Tunes as an expression of personality and we are pleased to offer non-traditional, urban-inspired products using these high visibility characters, which have a strong appeal to such a broad audience.” “The individuality and irreverence of the Looney Tunes makes them adaptable to a wide variety of styles, be it in the apparel environment or the animated environment,” said Karen McTier, Executive Vice President of Domestic Licensing for Warner Bros. Consumer Products. “Southpole’s STUDIO line, which incorporates the unique character attributes of the Looney Tunes with the current fashion trends and innovative execution of the design elements, captures the attitude and the personalities of our characters in apparel that is ideal for the trend-right young men’s urban customer.” The launch of Southpole’s STUDIO line will be supported by a comprehensive marketing campaign, focusing on national consumer and trade print advertising, direct mail, fashion editorial coverage, media product placement and in-store point-of-purchase support through signage and promotions. Warner Bros. Consumer Products is a division of Warner Bros., an AOL Time Warner Company, and is one of the leading licensing and retail merchandising organizations in the world.
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