(Burbank, CA and New York, NY)– In a collaborative and innovative effort to further increase premium content offerings for consumers, Spotify, Warner Bros. and DC (the home of Superman, Batman, Wonder Woman, Harley Quinn, The Joker and many more iconic DC Super Heroes and Super-Villains) today announced a new multi-year deal to produce and distribute an original slate of narrative scripted podcasts, marking the first pact of its kind between the companies. Spotify, the world’s leading audio streaming subscription service, is committed to an annual slate of new dramatic and comedic podcasts that Warner Bros. will develop and produce. Under terms of the deal, Spotify will have a first look at original scripted narrative DC podcasts, including new shows based on the vast universe of premier, iconic DC characters. The initial slate of projects under the partnership will also tap into Warner Bros.’ broader collection of timeless titles for additional series. In addition to producing narratives based on existing characters and established franchises from across Warner Bros. and DC, the companies will also collaborate to create new programming from original intellectual property.
On the Warner Bros. side, the partnership will be managed through a cross-divisional effort led by Peter Girardi and Robert Steele, who will co-develop and produce the programming in collaboration with Spotify, which will be responsible for the marketing, advertising, and distribution of the shows exclusively on its platform. Girardi — Executive Vice President of Blue Ribbon Content and of Alternative Programming at Warner Bros. Animation — will serve as the creative lead, and Steele — Senior Vice President, Business Strategy and Operations, Warner Bros. Digital Networks — will spearhead strategic business aspects of the partnership for the Studio.
“As we continue to see explosive growth in podcasting around the world, we are thrilled to partner with Warner Bros. to build this slate of programming drawn from the worlds of DC and WB,” commented Dawn Ostroff, Chief Content and Advertising Business Officer, Spotify, who continued: “We could not be more excited to be working with Robert, Peter and the entire Warner Bros. and DC teams to deliver new exclusive stories to the more than 286 million Spotify users.”
“Warner Bros. has been synonymous with compelling and unforgettable storytelling for nearly a century, and we’re continuing to expand that legacy across all types of media platforms for our fans,” said Robert Steele and Peter Girardi, in a joint statement. “Spotify’s deep engagement with its consumers and commitment to prioritizing their podcast vertical makes them an ideal partner in this endeavor. We’re excited to bring beloved characters and franchises from DC and Warner Bros. into this new world and to use our storytelling prowess to redefine what’s possible in the scripted audio space.”
The agreement with Spotify continues Warner Bros.’ commitment to storytelling across all platforms and builds upon a January 2020 first-look deal WBDN announced with Rainy Day Podcasts — a new company formed by Jagged Films partners Mick Jagger & Victoria Pearman (“Shine a Light,” “Get on Up,” “Vinyl,” “Enigma”), producer Steve Bing (“The Polar Express,” “Marley,” “Neil Young: Heart of Gold,” “Shine a Light”), and Oscar®-nominated writer Josh Olson (“A History of Violence”) — to produce a slate of original narrative podcasts.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music and podcasts.
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About Blue Ribbon Content
Formed in 2014, Warner Bros. Television Group’s Blue Ribbon Content (BRC) develops and produces live-action programming for digital platforms, tapping the creative talent already working at the Studio while also identifying opportunities for collaboration with new writers and producers. BRC also produces animated series and movies, as well as audio programming and virtual reality content. Select live-action BRC productions include series such as the horror/thriller “Critters: A New Binge” for Shudder, horror/comedy “The Pledge” for CW Seed, and the UNINTERRUPTED comedy “Now We’re Talking,” as well as the following original films: “The Banana Splits Movie” and “Critters Attack!” for Warner Bros. Home Entertainment and SYFY, plus “Good Girls Get High” for AT&T’s DIRECTV CINEMA. Recent animated series include “Deathstroke: Knights & Dragons” for CW Seed.
DC is one of the largest English-language publishers of comics and graphic novels in the world and home to some of the most iconic and recognizable characters ever created. As a creative unit of WarnerMedia, DC is charged with strategically integrating its stories and characters across film, television, consumer products, home entertainment, interactive games, and the DC Universe digital subscription service. For more information, visit dccomics.com and dcuniverse.com.
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