(March 3, 2004 - Milford, Conn) — Subway Restaurants, Warner Bros. Consumer Products and DC Comics are teaming up to introduce a collection of four activity-encouraging toys based on the popular television series from Warner Bros. Animation, “Teen Titans.” For this promotion, the restaurant chain has also partnered with Kids II to offer a toy premium for children 18-months through pre-school. The toys will be available in Subway Kids’ Pak meals beginning March 29 and running through May 16, 2004, at participating restaurants in the United States and Canada. Batman’s crime-fighting partner Robin and four other young super heroes fight for truth, justice and the last slice of pizza in the new hit animated series, “Teen Titans.” Get ready for the high-octane heroes of the all-new “Teen Titans” – five unstoppable teens with the power to kick some serious evil. Presented for the first time in exciting anime-style action, Robin (the legendary Boy Wonder) leads his new allies, Cyborg, Beast Boy, Starfire and Raven in a monumental quest to protect Earth, while battling the unpredictable attitudes of being teenagers. Ruled by their need to do what’s right, this band of explosive personalities does their best to cast aside their differences and defends a world that desperately needs their help. The show, which is produced under the guidance of Emmy Award® winner Glen Murakami, leverages the popularity of DC Comics Super Heroes in a distinctive, cool animated style. The Subway Kids’ Pak meal consists of a deli-style sandwich, a Minute Maid 100% juice juice-box and a Fruit Roll-Ups fruit snack. Additionally, one of the following toys will be available with each meal: Birdarang Badminton — Play Paddle Badminton with this cool disc shaped paddle, and "birdie" that is molded with the Teen Titans characters on it. Comes with 1 paddle and one "birdie." Cyborg Sonic Blaster — This is baseball Teen Titans style! You get a ball and a small bat- you can play the regular way, and hit the ball with the bat, or you can use the special Titanball function and pop the ball off of the end of the bat by slamming the accordion handle! Go Clip — A cool real metal clip with a Teen Titans tag attached. Wear it on your belt or your backpack! T-Communicator Launcher — You’ve never played hopscotch like this! Strap the disc launcher onto your wrist and let the disc fly to start the game! It's an all-in-one Teen Titans hopscotch kit. Get some chalk to draw your board and there is a place to store it in. Butterfly Pal — A cute, safe plastic butterfly that rattles. From Kids II, a brand Moms know and trust. The promotion will be supported on the Internet at www.subwaykids.com and through nationally produced point-of-purchase materials. Ryan Partnership, Westport, Conn., is the agency in charge of POP material, with b.little + Co., New York, NY, responsible for production. In addition, visitors to www.subwaykids.com can check out the toys and play fun games. The web site also includes a resource for parents striving to manage their children’s diet and exercise levels. Parents and children can “Ask Jared Fogle” about how he lost his weight or how they can incorporate fun exercises into their everyday life. “We are excited to work with Warner Bros. Consumer Products and DC Comics to bring these lively toys to our Kids’ Pak program,” says Brad Saunders, marketing manager for the Subway Franchisee Advertising Fund Trust (SFAFT). “We believe kids need to be more physically active and are thrilled to offer exciting toys that will inspire kids to get outside and play." ”Our partnership with Subway has resulted in many successful promotions for a number of great kids’ properties,” said Dave Hedrick, Vice President, Promotional Marketing and Branded Foods, Warner Bros. Consumer Products. “We are looking forward to joining forces with them once again, this time to deliver an action-packed and exciting Kids’ Meal program, that brings the energy of DC Comics’ new and thrilling property, “Teen Titans,” to life.” “We are very pleased to partner with such a successful food franchise on this promotion for toddlers. We know how much excitement a toy can bring to little ones, and Kids II is happy to be a part of the program,” says Victoria Morrison, Director of Marketing Communications, Kids II, Inc. Kids II is a leader in the developmental toy industry, and is dedicated to providing high-quality, innovative products that are developmentally appropriate. Constant research and development helps to ensure that Kids II products encourage children to learn about their world in a fun, playful way. For more information, visit the Kids II web site at www.kidsii.com. Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics’ Web site is located at www.dccomics.com. The Subway chain is the world’s largest submarine sandwich franchise, with more than 20,500 locations in 72 countries and has recently surpassed McDonald’s in number of locations in the United States and Canada. Headquartered in Milford, Conn., Subway Restaurants was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership marked the beginning of a remarkable journey—one that made it possible for thousands of individuals to build and succeed in their own business. Subway Restaurants was named the number one franchise opportunity in all categories by Entrepreneur magazine in its Annual Franchise 500 ranking for 2004—for the 12th time in 16 years! For more information about the Subway restaurant chain, visit www.subway.com. Subway® and Kids’ Pak are registered trademarks of Doctor’s Associates Inc.
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