(February 16, 2006 - Burbank, CA) – Superman is as much of a fashion powerhouse as he is an entertainment icon and at the world’s largest apparel and accessory trade event, MAGIC Marketplace, Warner Bros. Consumer Products and licensees such as Raw-7, Priorities Junk Food, Scanty, GTO and others, will unveil their latest clothing and accessory lines, featuring hip new designs, inspired by the World’s Greatest Super Hero. MAGIC is being held at the Las Vegas Convention Center from February 21-24. At this year’s show, attendees will get a glimpse of Warner Bros. Consumer Products’ fall 2006 collection highlighting new trend-setting product lines inspired by Warner Bros. Pictures’ summer 2006 release "Superman Returns." Specifically, the collection will include high-end character-savvy apparel featuring the Superman S-Shield, which, as a personal statement of strength and confidence, continues to be an iconic fashion symbol and hot trend among today’s tastemakers. In addition, the collection will include fashion pieces inspired by vintage character art from the DC Comics’ archives. Additionally, Warner Bros. Consumer Products will host a dedicated Superman booth, located at the entrance of the Grand Lobby in the Las Vegas Convention Center, where apparel and accessories will be showcased from key Superman licensees. The booth will also feature an amazing Superman photo opportunity for show attendees. Visitors will have a once-in-a-lifetime opportunity to own a part of the Superman lore by being photographed in a classic Superman comic book cover. Photos will be taken the first three days of MAGIC, February 21, 22 and 23. Superman fans will not want to miss out. The MAGIC line-up will lead with high-end Superman-inspired gear from Priorities (Booth# YC14802) who will debut their brand new array of S-Shield fashion tops, thermals and zip-up hoodies for contemporary juniors, tweens and young men. The product will feature graphic designs and logos crafted with unique embellishments, vintage finishes and stitching details including a mixture of fabrications from sheer camouflages to jerseys and thermals. Raw-7 (Central Platform) will drive an international fashion movement with chic women’s fine gauge knits. Junk Food (Booth# JR12301) further complements the MAGIC lineup with fashion tops and bottoms for young men, juniors and girls. In addition, Scanty (Booth# YC14004) will show its signature pajamas and daywear for women. Graphic treatments across the various collections include reverse screen-printing, discharge printing, crystals and studs. Adding a touch of sparkle, GTO (Booth# AL21848) will bring twinkle and pizzazz to the line-up with its designer jewelry collection that ranges from moderately priced costume pieces to upscale pieces in sterling and 18K gold. “Superman is a world-renowned brand that translates effortlessly to many of the current fashion trends in apparel,” said Karen McTier, Executive Vice President of Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products. “MAGIC is the perfect venue for our partners to present their latest styles and interpretations in new product collections that truly capture the personality and essence of the iconic Man of Steel. The remarkable fashion statement that Superman has made over the years coupled with these licensees’ distinctive sense of style makes for a fashion-forward approach ideal for the trend-right customer.” Rounding out the collection, product geared to mass, mid-tier and specialty chains will include t-shirts and fashion tops from Giant (Booth #AL21368), Trevco (Booth #AL21053) and Changes (Booth #AL21362) for juniors, young men, boys and girls. Treatments will include sublimation printing, welds, gel inks and studs. In addition, Jerry Leigh (Booth #JR10909) will feature sportswear collections, as well as fashion tops for juniors and girls and C-Life (Booth #AL21362) will be showing sublimation tees, fashion tops, bottoms, and swimwear for boys. Briefly Stated (Booth #AL20647) will feature men's loungewear, neckwear and boxers, in addition to boy’s boxers and underwear. Headwear from Drew Pearson (Booth #ST31852) and Biodomes (Booth # AL2196) will feature looks for men, women, boys and girls. About "Superman Returns" In summer 2006, Warner Bros. Pictures will soar as the Studio brings a favorite super hero back to the big screen. Following a mysterious absence of several years, the Man of Steel comes back to Earth in the epic action-adventure "Superman Returns," a soaring new chapter in the saga of one of the world’s most beloved super heroes. While an old enemy plots to render him powerless once and for all, Superman (Brandon Routh) faces the heartbreaking realization that the woman he loves, Lois Lane (Kate Bosworth), has moved on with her life. Or has she? Superman's bittersweet return challenges him to bridge the distance between them while finding a place in a society that has learned to survive without him. In an attempt to protect the world he loves from cataclysmic destruction, Superman embarks on an epic journey of redemption that takes him from the depths of the ocean to the far reaches of outer space. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About DC Comics DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics’ Web site is located at www.dccomics.com. SUPERMAN and all related characters and elements are trademarks of and © DC Comics.
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