(October 13, 2008 – Burbank, CA) – Warner Bros. Domestic Television Distribution (WBDTD) has established a new, unified domestic television marketing structure for broadcast and cable, and has promoted Susan Kantor to oversee the unit in the newly created position of Executive Vice President, Marketing, for both WBDTD and Telepictures Productions, it was announced today by Ken Werner, President, WBDTD. The creation of the new marketing group comes as a result of the integration earlier this year of the former Warner Bros. Domestic Cable Distribution division and its sales and marketing operations into WBDTD to form a single domestic television distribution organization. WBDTD now licenses first-run series from Telepictures Productions, off-network series, prior hit programming from the Studio’s vast library, and theatrical motion pictures to all television outlets in the U.S., including local broadcast stations and broadcast networks, as well as basic and pay cable and satellite services. In her new role, Kantor will have oversight of a WBDTD domestic marketing unit responsible for all trade and consumer marketing and advertising campaigns for WBDTD’s programming, in addition to supporting sales efforts for WBDTD, Telepictures and Warner Bros. Media Sales. She will continue to report to Werner and Hilary Estey McLoughlin, President, Telepictures Productions, and will work closely with Lisa Gregorian, Executive Vice President, Worldwide Marketing, Warner Bros. Television Group. Kantor oversees the marketing, station relations and promotional activities for all first-run series produced by Telepictures and distributed by WBDTD, including new talk program “The Bonnie Hunt Show,” “The Ellen DeGeneres Show,” “TMZ,” “The Tyra Banks Show,” “Extra,” “Judge Mathis” and “The People’s Court.” She also supervises the marketing for off-network series distributed by WBDTD, including “Two and a Half Men,” “George Lopez,” “Friends,” “Without a Trace,” “Cold Case,” “Sex and the City” and “Will & Grace.” “In an incredibly dynamic and challenging television landscape with more programming choices than ever and fewer resources available on the local station level, marketing our series to viewers is a top priority. We are not only fanatically focused on delivering distinctive, compelling programming, but also first-class marketing campaigns that cut through the clutter,” said Werner. “I am very happy to acknowledge Susan’s valued contributions to our success, and we are thrilled to have her and her new team leading our marketing efforts.” “Susan is a highly respected and talented executive who has done an outstanding job creating breakthrough campaigns for our series. This promotion acknowledges the work she and the Warner Bros. marketing team have done and continue to do on behalf of our programs,” said Estey McLoughlin. Kantor has supervised the expansion and restructuring of WBDTD’s marketing operations, assembling a team of experienced executives to create a new management structure. WBDTD has hired Debbie Brunner as Vice President, Creative, and Clint Manny as Vice President, Marketing, and has named Warner Bros. veteran Maury Leitner to the newly created position of Vice President, Marketing & Advertising. Kantor has also tapped Shelley Clark as Manager, Promotion. Previously named to the WBDTD marketing team were Charlotte Koppe as Vice President, Station Relations (reporting to both Kantor and WBDTD Executive Vice President & General Sales Manager Rick Meril), and Todd Lacey as Director, Station Relations and Co-op (reporting to Koppe). “We’ve carefully selected creative marketing specialists who can bring their expertise and fresh ideas to the division to better serve the needs of our clients and be more effective and efficient in an extremely challenging and competitive marketplace,” said Kantor. “I’m very excited with the team we have put together, and we look forward to creating high-impact marketing programs that will result in even greater programming success.” Immediately prior to her promotion, Kantor had served as Senior Vice President, Marketing, for both WBDTD and Telepictures, since January 2006. In that role, she oversaw marketing activities for series distributed by WBDTD and produced by Telepictures Productions. She supervised the fall 2007 syndicated launch of “Two and a Half Men,” which quickly became the highest-rated off-network comedy of the 2007–2008 season and has remained at number one among Households for the past 49 weeks (as of national ratings provided by Nielsen Media Research for the week of 9/22/08), without the benefit of a cable run. Kantor also created the launch campaign for “TMZ,” the number one new first-run strip of the 2007–2008 season which has also topped all entertainment magazines in syndication among key young Adult demos for the past 25 weeks (as of national ratings provided by Nielsen Media Research for the week of 9/22/08). Brunner comes to WBDTD from Flip Creative. As Vice President, Creative, Brunner will report to Kantor and serve as her chief creative advisor, working closely with her to shape the look of the print, on-air and broadband marketing campaigns related to the programming distributed by WBDTD. Her responsibilities will include trade and consumer advertising, as well as the design of sales marketing campaigns and collateral materials. Manny joins WBDTD as Vice President, Marketing, from Sega Entertainment USA. He will report to Kantor and work closely with her on consumer marketing plans and promotions for the division and its programming. The former ad agency executive combines a strategic marketing sensibility with experience in localized retail marketing which will be a tremendous asset to WBDTD as applied to the television/cable business. Warner Bros. veteran Leitner has been named to the newly created position of Vice President, Marketing & Advertising. He will report to Kantor and will oversee trade and business marketing efforts related to the sale of programming to pay, cable and satellite, and will also assist on creative advertising for all programs. Clark comes to WBDTD from Warner Home Video and will serve as Manager, Promotion. She will report to Manny and will be responsible for creating turnkey promotions for local station clients on behalf of the Studio’s programming. Prior to joining Warner Bros., Kantor was Senior Vice President, Marketing & Creative, at Twentieth Television, where she oversaw the marketing of an extensive list of off-net and first-run programming and several series launches, including “Malcolm in the Middle,” “The Bernie Mac Show” and “Judge Alex.” Before that, she was Creative Director at MTV Networks’ VH1 cable network, where she was responsible for channel branding, program promotion and campaigns for several high-profile special events, including “The Concert for New York City,” “Divas Las Vegas” and “The VH1 Video Awards.” Prior to that, she held senior marketing posts at USA Networks/Studios USA, Universal Television and Paramount Television. Before joining WBDTD, Brunner had been Creative Director at Flip Creative since 2004, providing strategic consulting on consumer and trade marketing launches for a number of leading entertainment companies, including WBDTD, Twentieth Television, King World, Paramount and Sony. She worked at Universal Television from 1997–2004, first as Vice President, Creative Services, where she oversaw the creation of on-air, print and Internet advertising the domestic, international, pay-per-view and video-on-demand marketplace related to network series, feature films and first-run syndicated series. Before that, she was Vice President of Client Services at Air Creative Group; was a freelance creative director with clients including UPN, Buena Vista Television and Twentieth Television; and was Supervisor of Print Production at Jacobs & Gerber Advertising. Manny comes to WBDTD after more than a decade at Sega in Los Angeles. From 1997–2005, he was Regional and then National Director of Marketing & Promotions before being promoted to Vice President, Sales & Marketing, at Sega GameWorks. After the acquisition of GameWorks by Sega Japan, he was named Senior Vice President, Sales & Marketing, Sega Entertainment USA, Inc., charged with developing and implementing corporate growth strategies in the U.S. market. He previously was Senior Account Executive at Dycefriend Promotions in Seattle, and held systems, media and sales management positions at Kobasic, Hadley & Company in Seattle. Leitner has served as Vice President, Marketing, WBDCD, since 2006, after having been Director, Marketing, WBDCD, since 2001. While at WBDCD, Leitner was instrumental in developing new and innovative ways to market the Studio’s television and film programming – including sponsorship initiatives and online campaigns – to the pay, cable, satellite and broadcast network marketplace. Before joining WBDCD, he spent over a decade as a senior copywriter at Warner Bros. Corporate Marketing & Advertising, where he was responsible for launching and promoting first-run and off-network series and movie packages in syndication. Leitner’s prior experience includes award-winning work with various ad agencies, including DMB&B and Geers Gross, among others. Clark was previously a Manager in the promotions department at Warner Home Video, responsible for the strategy, management and execution of national partner, account specific, and radio promotions for Television and Sports releases. Prior to that, Clark was Marketing Consultant for Rocket XL Entertainment, performing client, industry and competitive research and analysis for use in the development of marketing initiatives for key clients including Sony Pictures Digital and The WB Network. Clark began her professional career with the Los Angeles Dodgers, serving as Executive Assistant to the Chief Operating Officer and Project Coordinator for special projects.
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