This co-development agreement will see Telefe and Eyeworks Argentina co-developing and producing a slate of original primetime entertainment and reality formats for Telefe’s platforms, including its broadcast network. The first format to launch as a result of the cooperation will premiere in 2016, with full development commencing 2015. All co-developed formats and finished product based on these formats will be distributed worldwide by Warner Bros. International Television Production.
Tomas Yankelevich, Global Content & Internacional Business Director at Telefe said: “The agreement marks the first strategic partnership of both companies. We’ve been working with Eyeworks for years, always with success, working on their shows or third parties ones. Now, with Warner Bros. into the picture as distributor, is the right time to co-create our own content, fulfilling the demand of the international market.”
Ricardo Pichetto, Co-Managing Director, Eyeworks Argentina added, “This agreement is the result of many years of working with Telefe and we are proud of their confidence in our creativity. We already started developing some ideas together and the creative cooperation between the companies is excellent.”
Ronald Goes, Executive Vice President and Head of International Television at WBITVP said, “The new cooperation has started incredibly well and the two companies have already identified a very strong slate of new formats for production in 2016. With Warner Bros. as distributor for the newly devised formats, it will bring immediate global reach to showcase and export the new line-up of Argentinean formats worldwide.”
Telefe is the leader in content development in Argentina, with top rated programmes including “Elegidos” (Rising Star), “Cannibals,” “Story of a Clan” and “MasterChef,” which is produced by Eyeworks Argentina for the broadcaster. Eyeworks Argentina productions additionally include the primetime entertainment format “CQC” and international hit series “Hello Goodbye.”
Telefe leads content production, distribution and audiovisual services in Argentina and has managed to generate huge emotional empathy and a close bond with its audience through the years, becoming the audience-leading network. Telefe is home to the most important national and international stars and its products go beyond the screen, covering a wide range of hits in theater, music, merchandising and licences. Seeking the viewers active participation and always betting on new technology, Telefe develops contents and strategies through different formats such as web, mobile and second screen. Totalling 12,000 sq. meters in production capacity, it is oriented both to the production of its own contents as well as providing national and international services for third parties. The international business area is one of the most important programming distributors to the world, with the most complete catalog in the market. It is present in every continent, its programs are translated into more than 35 languages and distributed in over 100 countries, emphasizing the fact that contents have no frontiers. Telefe bets on quality and the future through its permanent investment in technology and innovation.