Television
January 9, 2013
Telepictures Productions’ “Bethenny” Cleared in 97% of the Country for Fall 2013
(January 9, 2013 – Burbank, CA) – “Bethenny,” the one-hour daily talk show hosted by Bethenny Frankel, has been cleared in over 97% of the country following an incredibly successful six-week summer test on select Fox-owned stations. The Fox-owned stations will serve as the launch partner for the show with its stations representing 37% of the country, with 60% of the clearance being on traditional affiliates of ABC, CBS and NBC from stations groups representing NBC, Hearst, Gannett, Sinclair, Cox, Lin, Raycom, Post-Newsweek, Media General, Allbritton, Gray, Northwest, Journal, among many others. The announcement was made today by Ken Werner, President, and Rick Meril, Executive Vice President & General Sales Manager, Warner Bros. Domestic Television Distribution.
“Bethenny” ran for six weeks from June 11-July 20 on six Fox Television Stations: New York/WNYW, Los Angeles/KTTV, Philadelphia/WTXF, Dallas/KDFW, Phoenix/KSAZ, and Minneapolis/KMSP. The series immediately improved May 2012 time periods in all six markets, more than doubling inherited time-periods for both Women 25-54 (+140%) and Adults 25-54 (+133%).
“This series was an instant hit during its test, representing the most successful syndicated test in Fox’s history,” said Werner. “Most importantly, it demonstrated to stations and to audiences that Bethenny has an authentic and distinctive voice that resonates with daytime viewers. We always believed that Bethenny had the talent, popularity and credibility with daytime viewers to become appointment television day in and day out and we proved that.”
Added Bethenny: “I am so thrilled that my talk show is finally happening. It has been such an interesting, winding road to get to this place, proving that coming from ‘a place of yes’ can make your goals a reality. I have decided to do the show in my hometown, New York. I am a New Yorker. This city has given so much to me, and is the place where it all began. ‘If you can make it here you can make it anywhere.’ I cannot wait to get started.”
“Bethenny” will be produced by Telepictures Productions and A Very Good Production, Ellen DeGeneres’ production company.
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