(Burbank, CA) – Tom Ascheim will join Warner Bros. as President of Global Kids, Young Adults and Classics, announced Warner Bros. Chair and Chief Executive Officer Ann Sarnoff today, to whom he will report. Ascheim will be responsible for leading the global strategy for Cartoon Network, Adult Swim and Boomerang, managing the studios of Cartoon Network and Warner Bros. Animation in Los Angeles and having global responsibility for the Turner Classic Movies (TCM) channel.
Warner Bros. Global Kids, Young Adults and Classics has distribution in 192 countries around the world. The division’s networks are in 500 million homes and delivered through over 65 channels in 31 languages. Ascheim will work collaboratively with his colleagues at Warner Bros. and the WarnerMedia Global Distribution and Advertising Sales team to build, enhance and drive ratings for the brands, while developing and implementing both global and local strategies.
“I am excited that Tom will be joining Warner Bros. He is an excellent executive and collaborative leader with an impressive track record and deep experience in the kids and young adult worlds. I had the benefit of seeing Tom’s skills firsthand when we were at Nickelodeon and really look forward to working with him again,” said Sarnoff.
"I am thrilled to be joining Warner Bros. and especially excited to be working with the deeply talented folks at Cartoon Network, Adult Swim, Boomerang, TCM and Warner Bros. Animation,” said Ascheim. “I've been watching their work since I was a child and it's thrilling to be part of such a storied group. I'm equally excited to be working again with Ann Sarnoff who remains one of the best people I've ever had the privilege to work with."
Ascheim will join Warner Bros. this summer.
Tom Ascheim Bio
Ascheim was most recently president, Freeform, named to that position in December 2013. In that role, he had oversight of original programming and acquisitions, franchise management, marketing, sales and operations, and responsibility for the overall strategic and creative direction for the channel.
In January 2016, Ascheim led the network in a major transformation, taking the former ABC Family network and rebranding it as Freeform. This included deepening the network’s commitment to the young adult audience, and evolving the original programming to include more sophisticated, complex and progressive series. Additionally, he was an industry leader in embracing streaming, pivoting Freeform’s business strategy to programming and marketing to both streaming platforms and the linear network simultaneously. The rebrand repositioned the network as a young adult brand that is leading innovation and driving new growth in the category.
Ascheim and the programming team have achieved many programming successes including “grownish,” which just ended Season 3 as the #1 live action cable comedy series among W18-34. He also continued Freeform's dominance as the #1 most social cable network with buzzworthy, critically acclaimed shows like "The Bold Type" and “Everything’s Gonna Be OK.”
Prior to Freeform, Ascheim served as chief strategy officer of Sesame Workshop and executive vice president of Sesame Learning, where he led the team in developing a digital, in-school and companion-home offering, which paired differentiated learning solutions with in-school assessment.
From 2007-2011, Ascheim was chief executive officer at Newsweek, overseeing all global operations, web and mobile sites, and regional magazines in the U.S., Europe, Asia, and Latin America. In this role, he successfully led the effort to sell Newsweek and worked with new ownership to merge Newsweek with The Daily Beast.
Ascheim served as executive vice president and general manager of Nickelodeon Television, where he ran the company’s portfolio of channels, including Nickelodeon, Nick@Nite, Nick Jr., and Nick’s three digital networks. He also spearheaded the repositioning of Nick@Nite away from being “home of the reruns” to the driving brand in Nick’s new family strategy.
Ascheim also held the title of executive vice president and general manager of Nickelodeon Digital Television Networks. In this role, he managed all aspects of the brand, including production, development, programming, online, on-air promotion, marketing and advertising sales. He also led the negotiation between Nick and Sesame Workshop, which resulted in a joint venture and the creation of Noggin, and oversaw The N, a channel dedicated to serving millennials.
Ascheim originally joined Viacom in 1990 as vice president of Nickelodeon Business Development and Media Products, where he was responsible for strategic and long-range planning, market analysis and the annual budget.
Ascheim received his Bachelor of Arts in American Studies from Yale College and a Master of Business Administration from Yale School of Management.
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Paul McGuire/Warner Bros.