(July 10, 2008 – London) – Top Up TV, a leading provider of premium TV content on Freeview, today announces a strategic agreement with Warner Bros. International Television Distribution (WBITD) to offer exciting new premium entertainment on-demand to Top Up TV Anytime subscribers through Warner TV, a dedicated Warner Bros.-branded video-on-demand (VOD) channel. Programmes from Warner TV have been available since June 30th. In addition, Top Up TV and Warner Bros. Digital Distribution have agreed terms to bring Pay Per View movies to all Top Up TV customers in the future. Planned for launch in within the next few months, this service will give subscribers access to Warner’s new release movies including “I Am Legend,” “10,000 BC,” “The Bucket List,” “Fool’s Gold” and “Sweeney Todd.” Subscribers to Top Up TV Anytime will be able to enjoy a range of award-winning Warner TV programmes such as “ER,” “Without a Trace,” “Smallville,” “The West Wing,” “Friends” and “Two and a Half Men.” The launch of Warner TV on Top Up TV Anytime continues WBITD’s strategic expansion into branded VOD channels around the world. WBITD has previously launched Warner TV VOD channels with ProSieben in Germany, Virgin Media, BT and Tiscali in the U.K., USEN Corporation’s GyaO in Japan and Free TV in France, with an additional service planned for later this year in India. Warner TV will join an extensive line-up of leading television brands which have already launched on Top Up TV Anytime, providing subscribers with on-demand access to some of the most popular and acclaimed US and UK programming from channels including the SCI FI channel, National Geographic, LIVING, UKTV GOLD, Paramount Comedy and the History Channel. “We’re very excited to be launching Warner TV on Top Up TV’s Anytime service as part of our continuing multiplatform digital media strategy to provide viewers with access to programming from Warner Bros. whenever and wherever they want it,” said Jeffrey R. Schlesinger, President, Warner Bros. International Television. “We look forward to a long and successful partnership with Top Up TV.” Josh Berger, MD and President of Warner Bros. UK said: “Warner Bros’ presence on Top Up TV Anytime is an important part of our digital media strategy in the UK. We’re delighted to be working together to deliver our world-class programming to UK consumers at their convenience.” “The introduction of Warner TV means that there are even more reasons for people to choose Top Up TV. With extremely popular content including ‘The West Wing,’ ‘Supernatural’ and ‘ER,’ Warner TV is a great addition to the increasing number of premium programmes now available on Top Up TV Anytime. Customers looking for fresh new content in addition to their regular Freeview channels will get access to great entertainment from Warner TV,” said Jim Hytner Top Up TV. Top Up TV offers customers a compelling range of programmes to their regular Freeview channels, from film, drama, comedy, history sport and much more. Customers can access free programmes along with premium content on the Top Up TV Anytime service trough the Top Up TV+ Digital Television Recorder. This year the UK will start the process of switching over to digital, once customers have Top Up TV they will be watching digital so will be ready for the switch over. The Top Up TV+ DTR is ideal for analogue switchover because it’s a freeview box and Digital TV recorder all in one. About Top Up TV Top Up TV is an entertainment company dedicated to increasing choice for Freeview customers by giving people real value and real choice when it comes to Digital TV. Established in 2004 Top Up TV is the UK’s leading provider of Pay TV on the Digital Terrestrial Television (DTT) platform. It provides its own Top Up TV Anytime service plus additional pay services Setanta Sports and Picturebox via its own range of award-winning DTRs. About Warner Bros. International Television Distribution Warner Bros. International Television Distribution is one of the world’s largest distributors of feature films, television programs and animation to the international television marketplace (broadcast, pay cable, basic cable, satellite, pay-per-view, video-on-demand, digital platforms, etc.). It licenses some 50,000 hours of programming (including more than 6,000 features and 70+ current series), dubbed or subtitled in more than 40 languages, to telecasters and cablecasters in more than 175 countries.
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