(February 22, 2001 – Burbank, CA) – Warner Bros. Consumer Products announced today that it is teaming up with the only national publication produced specifically for girls ages 9-14, Girls’ Life, to launch a fun and hip contest for the opportunity to win an exclusive Hollywood slumber party weekend in Los Angeles. The promotion is based on the beloved Looney Tunes™ character, Tweety. Promotion Overview Tweety’s Hollywood Slumber Party offers one lucky winner a grand prize trip to Los Angeles with three friends. All four of them (with two parental chaperones) will be invited to a slumber party at a Los Angeles hotel and a weekend of sightseeing, shopping, makeovers and more. Exposure and excitement for the promotion will begin in the June/July issue of Girls’ Life, where a 1/3-page teaser ad will run to generate pre-awareness around the contest. In the August/September back-to-school issue, a slumber party-themed lifestyle spread will appear in Girls’ Life, highlighted by sweepstakes communication and entry form, product purchase incentive information and licensed Looney Tunes products from participating licensees including Dan River, Hallmark, Highgate Products, Minnetonka Brands, S. Goldberg and Wundies. The weekend will consist of a slumber party sleepover at a Los Angeles hotel, a VIP tour of the Warner Bros. Studio, salon makeovers and sightseeing tours around Los Angeles. Also, the lucky winner and friends will be treated to dinner at a fun and trendy Beverly Hills restaurant and enjoy a day trip to the Six Flags Theme Park, Magic Mountain. Finally, a special gift package will be left inside the hotel room for all four individuals. These packs will feature products from the six participating licensees, among others, and will include pajamas, slippers, bedding, a watch, a camera, make-up, body art, stationery, a backpack, a video, party goods and a Warner Music CD. Each person will also receive a free, one-year subscription to Girls’ Life. Secondary prize gift packages will be awarded to twenty-five additional participants who enter the contest so they can enjoy their own private slumber party in their homes. They will also receive a free, one-year subscription to Girls’ Life. “We are very enthusiastic about launching this promotion to bring the importance and excitement of the Looney Tunes brand and primary character, Tweety, to the properties’ target audience,” said Rob Gruen, Executive Vice President, Worldwide Marketing and Retail Business Development for Warner Bros. Consumer Products. “Tweety’s clever humor, irreverent style and bright appeal make him the ideal character to ‘host’ this party.” “Tweety is the perfect character to reach the target audience of our magazine,” said Jennifer Brown, National Advertising Director of Girls’ Life. “We believe that the slumber party-theme is very appealing to this age group and we look forward to working with Warner Bros. Consumer Products to make this promotion a huge success.” National Marketing Campaign To garner maximum exposure for the promotion, Warner Bros. Consumer Products will support Tweety’s Hollywood Slumber Party with an extensive marketing program. Designed to generate consumer awareness, the campaign will be promoted through print advertising, public relations, comprehensive web support and licensee partnerships. Sweepstakes information will appear on girlslife.com, with a link to looneytunes.com, where contestants can also register for the promotion. Additionally, a listing in the Girls’ Life web directory will be featured in the August/September issue. Consumers who purchase $30 or more of any combination of Looney Tunes products from select participating licensees will receive an exclusive, limited-edition Tweety gift set (matching friends book, pencil and compact – a retail value of $10). Warner Bros. Consumer Products is a division of Warner Bros., an AOL Time Warner Company, and is one of the leading licensing and merchandising organizations in the world.
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