Television
October 24, 2011
UTV Action And UTV Action Telugu Strike A Deal With Warner Bros. International Television Distribution For Multiple Blockbuster Films
(October 24, 2011 – Mumbai, India) – The broadcasting arm of UTV has signed a deal with Warner Bros. International Television Distribution for the telecast rights of power packed blockbusters for their primary action channels – UTV Action and UTV Action Telugu. Through this multiple-year exclusive deal, UTV Action and UTV Action Telugu will have access to 60 titles and 50 titles a year respectively from the Warner Bros. library.
The high octane channels from the UTV stable thrive to deliver the best of action content to the viewers and the association is another important milestone in this direction. Through this alliance UTV Action and UTV Action Telugu will bring these popular films dubbed into Hindi and Telugu on the small screen.
Through this deal with Warner Bros., the channels will enhance their movie banks with mega blockbusters like “The Lord of the Rings,” “The Dark Knight,” “Shoot Them Up,” “Most Wanted,” “Cradle to the Grave,” “Harry Potter and the Goblet of Fire,” “Blue Sea,” “Golden Compass,” “Get Smart,” “Jason,” “X” and many more. With this collaboration viewers will no longer have to wait for their favorite heroes in their preferred language at their homes.
Commenting on the association Manasi Sapre, Programming Head, UTV Action and UTV Action Telugu said, “UTV Action and Action Telugu are known to bring the best of Hollywood Action to the viewers. Taking forward this proposition we are proud to be associated with one of Hollywood’s biggest studio Warner Bros. The studio has some of the best action films in their library and this association will create fast access for Indian viewers to this content.”
“We are very happy to have concluded this deal to bring our films to the Indian audience via UTV Action and UTV Action Telugu,” said Jeffrey R. Schlesinger, President, Warner Bros. International Television.
About UTV Action:
Marking the trend of maturity in the generic movie platform and realizing the potential of genre specific offerings - UTV Action was launched in January, 2010. The channel showcases Hollywood action movies dubbed in Hindi and has an extensive library consisting of titles like “Salt,” “Karate Kid,” “Other Guys,” “Resident Evil” afterlife along with smash hits like Spiderman franchise, “Terminator Salvation,” “Angels and Demons” and a plethora of other action blockbusters. The Channel marked its first anniversary by taking some of the biggest Action blockbusters like “Superman,” “Spiderman,” “Batman” and “Hancock” to its viewers. UTV Action bagged 1 gold and 1 silver award for Best Animation & Best Logo category respectively for the year 2010. In just six months of the channel's existence, the viewership increased manifold making it one of the finest product under the UTV banner.
UTV Action Telugu:
Catering to the action savvy audience of Andhra Pradesh, UTV ActionTelugu was launched in June, 2011. The channel takes pride in entertaining its viewers with high octane Hollywood content in Telugu through an action packed library consisting of 250 biggest Hollywood movies including smash hits like “Karate Kid,” “Spiderman,” “Kung Fu Hustle,” “Men in Black,” “Hancock,” “Anaconda,” “Underworld: Evolution,” “Salt” and several others. UTV Action Telugu boasts superior quality dubbing and also showcases Telugu premieres of Hollywood blockbusters released the previous year, within three months of its Indian Television premier.
Warner Bros. International Television Distribution:
Warner Bros. International Television Distribution is one of the world’s largest distributors of feature films, television programs and animation to the international television marketplace (broadcast, pay cable, basic cable, satellite, pay-per-view, video-on-demand, digital platforms, etc.). It licenses some 50,000 hours of programming (including more than 6,000 features and 70+ current series), dubbed or subtitled in more than 40 languages, to telecasters and cablecasters in more than 175 countries. For more information, please log on to www.wbitv.com.###