(March 6, 2003 – Burbank, CA) - Warner Bros. Consumer Products and Burger King Corporation announced today that they have combined efforts to bring Looney Tunes classic characters to international BURGER KING® restaurants. Kids and parents alike will love the new toy promotion that features Bugs Bunny, Tweety, Taz, Daffy Duck, Wile E. Coyote and Road Runner. The highly collectible toys will be available at participating restaurants during the month of March in select countries throughout Europe, the Middle East and Latin America. “We look forward to teaming up with Burger King Corporation on this new Looney Tunes promotion and can’t wait to offer these fun new toys to children all over the world,” said Mark Matheny, executive vice president, International Warner Bros. Consumer Products. “The alliance with Burger King Corporation is a very exciting one, as it allows us to extend the reach of the characters to a wider audience. All six of the Looney Tunes toys in the Kids’ Meals will be sought after by both kids and collectors.” “We are excited about partnering with Warner Bros. Consumer Products and featuring their beloved Looney Tunes characters in our Kids’ Meal promotion,” says Mike Johnson, director, international marketing, Burger King Corporation. “Kids of all ages around the world will love playing with our cool collection of toys that really embrace the irreverent spirit of the Looney Tunes.” From the cool, collected and brainy Bugs Bunny to the funny and indignant Daffy Duck, Looney Tunes characters enjoy universal awareness across all segments of the population. The characters' endearing, enduring and relatable qualities have made them classic cartoon favorites and timeless cultural icons with filmgoers, television audiences and consumers worldwide. About Looney Tunes Kids’ Meal Toys One of the following toys will be available in each BURGER KING® Kids’ Meal: Bugs Bunny & Elmer Fudd: Bugs Bunny leaning back on a tree stump with carrot in hand. Elmer Fudd’s hunting cap is peaking up from the tree stump. Press down on “tree limb” to make Elmer Fudd peep over the stump. Simultaneously, Bugs Bunny raises his arm to “eat” the carrot. Daffy: Daffy is wearing a water barrel to help him get away from Duck Hunting Season. Wind up the barrel and watch Daffy “escape” by walking in random pattern. Road Runner: Road Runner’s body is attached to “feet” wheels. Pull him back, release and Road Runner races forwards on wheels while his body remains balanced up. Wile E. Coyote: Wile E. Coyote in his green flight suit comes with his glider. Hold Wile E. Coyote’s body and throw forward like a paper airplane. Watch as he glides across the room. Taz: Wind up Taz and release on flat surface. Watch him flip and roll around frantically. Tweety & Sylvester: Tweety with his extra large head stands by the “window” at Grandma’s house. Touch Tweety’s head and his head bobbles. Background label shows Sylvester “lurking” outside the window. The promotion will be supported by a marketing campaign including advertising with dedicated television spots, point-of-purchase materials and on themed kid’s meal boxes. About Warner Bros. Consumer Products Warner Bros. Consumer Products is a division of Warner Bros., an AOL Time Warner Company, and is one of the leading licensing and retail merchandising organizations in the world. About Burger King Corporation Burger King Corporation and its franchisees operate more than 11,450 restaurants in all 50 states and 58 countries and territories around the world, with 91% of BURGER KING® restaurants owned and operated by independent franchisees. Since the company's founding in Miami in 1954, the BURGER KING® brand has become recognized for the great taste of FLAME-BROILING, HAVE IT YOUR WAY® and the WHOPPER®. In fiscal year 2002, ending June 30, 2002, the BURGER KING® system had system-wide sales of $11.3 billion. Burger King Corporation is owned by the equity sponsor group comprised of Texas Pacific Group, Goldman Sachs Capital Partners and Bain Capital. To learn more about the BURGER KING® system, please visit the company's website at www.burgerking.com.
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