(June 20, 2006 - Burbank, CA) – Warner Bros. Consumer Products (WBCP) announced today at Licensing 2006 International a partnership with celebrity designer, Nicky Hilton, to create a Tweety-inspired collection of fashion apparel and accessories. This product called “Tweety Designed by Nicky Hilton” brings the fashion icon together with the world’s most stylish yellow canary. WBCP also announced the development of Tweety “Pop-Up” retail shops that will begin rolling out in key markets, beginning in spring 2007. “Tweety Designed by Nicky Hilton” will encompass an exclusive apparel and accessories collection featuring unique pieces designed by the prominent fashionista, all with Tweety's yellow signature. This new collection will be manufactured by fashion-forward licensees and other potential partners. “Tweety has established itself as a fashion-forward brand with unlimited potential and we are looking forward to our long-lasting partnership with Nicky Hilton,” said Brad Globe, President, Warner Bros. Worldwide Consumer Products. “With a broad appeal and fan base, Tweety is already a proven entity in the area of high-end fashion. New designs by Nicky Hilton will take Tweety to the next level with the young trend-setting female audience.” “Tweety Designed by Nicky Hilton” will debut in spring of 2007. At that time, “Pop-Up Shops,” featuring limited-edition “Tweety Designed by Nicky Hilton” products, along with other high-end Tweety merchandise, will open in trend-setting hubs in select U.S. markets. These temporary shops will operate for six week runs, during which they will serve as a product and retail hot spot to showcase Tweety and the new “Tweety Designed by Nicky Hilton” collection. “Warner Bros. Consumer Products has successfully created a fashion icon with Tweety and their partners have done a tremendous job capturing the cheeky cuteness of Tweety, while creatively appealing to the fashion sensibility of today’s young female audience,” said Nicky Hilton. “I’m looking forward to producing my own collection of Tweety-inspired product. Tweety is one of my favorite characters and this partnership makes for a perfect fashion fit.” Last summer was the “summer of Tweety,” as Tweety flew into two of fashion's hottest, trendsetting retailers, Kitson in Los Angeles and SCOOP in New York, with exclusive collections boasting refreshed artwork treatments that were redesigned and embellished with a modern twist. This launch sent Tweety into the upscale fashion scene -- recreating the character as a modish and trendy icon. Now the adorable, wide-eyed yellow bird of Looney Tunes fame will be taking flight again in one-of-a-kind designs created by Nicky Hilton. The lines will debut in conjunction with a series of major market retail Tweety “Pop-Up” shops, which will operate prior to the multi-tier retail launch of the new collection. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About Nicky Hilton Nicky Hilton is a former student of Parsons and the Fashion Institute of Technology. Prior to “Tweety Designed by Nicky Hilton,” the young designer rolled out several successful fashion lines including: “Chick by Nicky Hilton,” “Chick Couture” and “Nicky Hilton Beverly Hills.” LOONEY TUNES and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.
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