(January 21, 2004 – Burbank, CA) - Warner Bros. Consumer Products and Flik Flak announced today they will get in sync with an international partnership to bring watches based on Cartoon Network’s top animated television series, “The Powerpuff Girls” and “Dexter’s Laborator,” to stores throughout Europe, Middle East, Africa, Latin America and Asia. The watches are scheduled to hit stores in March 2004. “The creative spirit of ‘Dexter’s Laboratory’ and ‘The Powerpuff Girls’ is truly celebrated in these fun-filled Flik Flak watches,” said Mark Matheny, Executive Vice President, International, Warner Bros. Consumer Products. “This dynamic international licensing program creates both a terrific brand extension that will be a natural fit for our fans, as well as an opportunity to reach new consumers and broaden the already tremendous appeal of these properties.” “These fun, high-energy wristwatches are sure to be a hit with our international customers”, said Michele Sofisti, President of Flik Flak. “With Flik Flak watch collections sold in the finest stores throughout the world, we are looking forward to generating even more awareness for The Flik Flak ‘Powerpuff Girls’ and ‘Dexter’s Laboratory’ watches through this exciting partnership with Warner Bros. Consumer Products.” “'Dexter’s Laboratory’ and ‘The Powerpuff Girls’ are flagship properties for Cartoon Network across the globe,” said John Friend, Senior Vice President for Cartoon Network Enterprises. “The partnership we are building with Flik Flak will ensure that these properties keep growing beyond the television set as a fun part of the everyday lives of kids.” Flik Flak will launch the licensing program for these watches with the support of a multi-faceted marketing campaign including television advertising on Cartoon Network. Additionally, Flik Flak will produce dedicated trade and consumer catalogs, print catalogs and print and media advertising. First launched in 1987, Flik Flak watches have become a familiar part of many children's learning and play environment and a painless way of mastering the mysteries of time. Synonymous with Swiss-made quality, all the Flik Flak watches are powered by quartz precision movements, protected by a shock-resistant case and scratch-resistant mineral glass, and are water-resistant to 30 metres. Rather than smaller versions of adults' wristbands, Flik Flak straps are designed specifically for children and are a really comfortable fit. They are also machine-washable at 40°C – the ultimate parent-friendly feature! A variety of watches will make up the collection, which will be appropriate for both males and females. With a focus on kids from the ages 4-12 years old, “Dexter’s Laboratory” and “The Powerpuff Girls” watches will be Flik Flak branded and will also appear in gift packs. Flik Flak is a brand of The Swatch Group, created to fill the need for fun watches that kids will love. “Dexter's Laboratory” and “The Powerpuff Girls” appear on Cartoon Network around the world and rank as two of its top original programs in each market. Cartoon Network is available in 17 languages around the world across 21 separate feeds and is distributed in 145 countries across the globe. To date, Cartoon Network is available in more than 158 million homes worldwide. CartoonNetwork.com, the network’s companion Web site, is consistently one of the top-rated kid’s entertainment Web sites. In addition to the U.S. site, CartoonNetwork.com also has 15 satellite sites hosted in countries around the world. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About The Swatch Group Ltd. Flik Flak is a brand of the Swatch Group, the largest watchmaker in the world. In 2002, the Swatch Group sold more than 117 million watches, watch movements and stepping motors, for total sales of over 4 billion Swiss francs. About Cartoon Network Cartoon Network, currently seen in 84.8 million U.S. homes and 145 countries around the world, is Turner Broadcasting System, Inc.’s 24-hour, ad-supported cable service offering the best in animated entertainment. Drawing from the world’s largest cartoon library, Cartoon Network showcases unique original ventures such as "Codename: Kids Next Door," "The Powerpuff Girls," "Dexter’s Laboratory," "Samurai Jack," "Courage the Cowardly Dog," "Ed, Edd n Eddy" and other Cartoon Cartoons. Cartoon Network also features Adult Swim, a late night block of animation for grownups. Since its launch in 1992, Cartoon Network has remained one of ad-supported cable’s highest-rated networks. Cartoon Network’s Web site is located at http://CartoonNetwork.com (AOL Keyword: Cartoon Network). Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry. DEXTER'S LABORATORY and all related characters and elements are trademarks of and © Cartoon Network. THE POWERPUFF GIRLS and all related characters and elements are trademarks of and © Cartoon Network.
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