(March 31, 2009 – Paris, France) - Warner Bros. Consumer Products (WBCP) and the French Federation of Basketball (FFBB) have signed a three year collaboration agreement to develop a series of marketing and commercial initiatives based on the Looney Tunes Active! programme. This new cooperation is one of the many initiatives undertaken by Warner Bros. Consumer Products’ Looney Tunes Active!, the brand that uses the iconic Looney Tunes characters as ambassadors of a more active lifestyle for kids. Over the last 18 months WBCP has developed completely new art programmes, a new TV show with 50 mini-episodes, retail promotions and marketing campaigns to support Looney Tunes Active!. Already more than 200 companies are using the new artwork featuring the characters in active poses – general and sport-related. “We are proud and excited by this new partnership that fits perfectly well in our Looney Tunes Active programme. This unprecedented partnership with the FFBB is bringing together the best of entertainment and basketball in a natural and fun way that will be very appealing to kids and families” says Anoush Kevorkian, Executive Director, WBCP France. “It’s a great pleasure to welcome WBCP as a partner. Youth activities are a priority for the FFBB. The youth programme we are working on with WBCP will allow benefiting from such prestigious and well-known characters. The French national team and a cross-licensing programme is also part of the agreement” says Raymond Bauriaud, Marketing Director, FFBB. The first run of initiatives will be revealed on May 17th during the French final Cup at Paris Bercy Omnisport palace. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About the French Federation of Basketball The French Federation of Basketball develops and supervises the practice of Basketball, 2nd team sport in France, on the national territory. It includes 4 400 clubs and 455 000 licensees, among them 130 000 are between 4 and 12 years old. LOONEY TUNES and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.
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