(January 13, 2003 – Burbank, CA) – Warner Bros. Consumer Products in conjunction with Pena BEC-TERO Co., Ltd., announced today that they are joining forces to open the first Flagship Warner Bros. Studio Store in Thailand. Located in Bangkok’s Siam Square, the store’s grand opening will occur on January 20, 2003 and will be one of many exciting events taking place during the Bangkok International Film Festival, which will be held January 10-21, 2003 in the heart of Bangkok. Through an Authorized Licensed Retail agreement with Warner Bros. Consumer Products, Pena BEC-TERO Co., Ltd., a joint venture of BEC-TERO Entertainment Co., Ltd. and Pena Group, has been granted the rights to build and operate both freestanding “Warner Bros. Studio Store” locations and “Warner Bros. Presents” shop-in-shops throughout Thailand. Warner Bros. Studio Stores are multi-property, multi-category flagship and freestanding stores and Warner Bros. Presents are single-property, single or multi-category store-in-stores and kiosks. Following the success of the first Warner Bros. Studio Store opening in Bangkok at Central Plaza LadPrao in February 2002, the companies are proceeding with plans to open additional freestanding locations and shop-in-shops in key locations throughout Thailand. “Pena BEC-TERO Co. Ltd.’s commitment to extending our well-renowned brands into this important market in a creative and entertaining retail environment has already been demonstrated by the positive response received to the first Warner Bros. Studio Store in Thailand,” said Mark Matheny, Executive Vice President, International Licensing, Worldwide Interactive and Publishing for Warner Bros. Consumer Products. “We continue to be blessed with some of the best brands in the world such as Harry Potter, the Looney Tunes, The Powerpuff Girls and DC Comics -- all of which continue to thrill audiences of all ages. We are excited to work with such a great company to bring these beloved characters to fans throughout this country.” “It continues to be a privilege for us to work with Warner Bros. Consumer Products and Pena Group in operating the Warner Bros. Studio Store business throughout Thailand,” said Brian L. Marcar, Managing Director, BEC-TERO Entertainment Co. Ltd. “The powerful appeal of the Warner Bros. properties has been clearly demonstrated in Thailand through the successful opening of the first Warner Bros. Studio Store. We are excited to continue bringing Warner Bros. world-class brands to Thailand’s retail market in a stimulating and enjoyable atmosphere.” Executives from Warner Bros. Consumer Products and Pena BEC-TERO Co. Ltd. will be on hand to celebrate the grand opening of the Flagship Studio Store in Siam Square with an official ribbon cutting ceremony that will take place on Monday, January 20th in conjunction with the Bangkok International Film Festival. A host of other activities occurring that day will also help celebrate the opening of the Warner Bros. Studio Store, including a special stunt show called Bat Attack starring The Caped Crusader’s Batman and Robin. The store will officially open to the public on Tuesday, January 21st. The 2003 Bangkok International Film Festival will showcase films from around the world, highlighting the best filmmaking has to offer and will also feature cultural events, industry workshops and lectures. Organized by The Tourism Authority of Thailand in cooperation with the Federation of the National Film Association, the 2003 Bangkok International Film Festival will present 70 - 80 films from around the world. The organizers for this year’s festival have secured a unique location to hold the main festival activities - the juncture of old, traditional Bangkok and modern Bangkok. All of the activities surrounding the event will take place within a half-mile radius in the Rama 1 Rd area. The new store, which will occupy 3 floors, is approximately 1,427 square meters and includes retail space, an internet café, music section, publishing section and photo studio and will feature a wide selection of merchandise carrying the legendary Warner Bros. icons and personalities. Inside the store, shoppers will find high-quality products, ranging from adult and children’s apparel to fashion and home accessories, gifts and toys revolving around classic and current Warner Bros. properties. “The Warner Bros. brands are among the most well-recognized and well-loved in the world,” said Supoj Tantichirasakul, President of Pena Group. “Fans of all ages respond so well to the entertainment characteristics of each, whether hip and cool or fun and irreverent. Our company will benefit greatly from this joint venture and we are looking forward to working closely with Warner Bros. Consumer Products and BEC-TERO Entertainment Co., Ltd. on bringing these characters to Thailand and making the Flagship Studio Store a huge success.” A premiere entertainment shopping experience in a dramatic environment, Warner Bros. Studio Stores offer a diverse assortment of exciting merchandise inspired by the glamour and excitement of the entertainment industry. The Studio Stores celebrate the range of Warner Bros. characters from the irreverent humor of the Looney Tunes, the mystery of Scooby-Doo, the super hero appeal of DC Comics’ Batman and Superman, to the punch of The Powerpuff Girls and the magic of Harry Potter. Warner Bros. Consumer Products and BEC-TERO Entertainment Co., Ltd. first began their working relationship in 2000, when they introduced the world-renowned Looney Tunes characters to Thailand with the launch of the official “Looney Tunes Kids Club” for children. Appearing on Thai TV Color Channel 3, the program brings the animated antics of Bugs Bunny, Daffy, Tweety and the Tasmanian Devil to viewers across Thailand through a television show filled with fast-paced fun, energy, good humor, interactive games and events and home viewer participation. Warner Bros. Consumer Products Warner Bros. Consumer Products is a division of Warner Bros., an AOL Time Warner Company, and is one of the leading licensing and retail merchandising organizations in the world. Pena BEC-TERO Co. Ltd. Pena BEC-TERO Co., Ltd. is the joint venture between Pena Group, one of the leading fashion retail businesses in Thailand with over two decades of success and BEC-TERO Entertainment Co., Ltd., the subsidiary of BEC World Public Company Limited, one of Thailand’s leaders in entertainment.
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