(October 27, 2011 – New York, NY) – Warner Bros. Consumer Products, one of the leading licensing and retail merchandising organizations in the world, and ScrollMotion, creative leaders in the digital publishing business, introduce Scooby-Doo! You Play Too Books, Scooby-Doo’s first-ever collection of interactive Reader and Storybook apps. The first Reader app for iPad, “The Haunted Halloween: A Scooby-Doo! You Play Too Book,” is available now on the App Store, having already reached #2 on the paid book app chart, just in time for the year’s spookiest holiday. Each of the first six Scooby-Doo! You Play Too Book apps features puzzles, animated surprises, digital coloring pages, and hidden Zoinks Points that users can collect and redeem for exclusive Scooby-Doo games, videos, downloads and more at www.zoinkspoints.com. ScrollMotion Kids’ newest platform feature, Stickers, enables kids to create their own Scooby-Doo scenarios by placing digital Scooby-Doo stickers on top of different animated backgrounds. Children can also save and share their creations with family and friends. Each fully interactive book app also includes professional narration, sound effects and record-your-own audio. “We are delighted to be working with ScrollMotion to entertain a new generation of readers with Scooby-Doo and the gang,” said Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing at Warner Bros. Consumer Products. “The interactive applications provide an exciting new space for kids to play and learn as well as a wonderful new way to showcase the world of Scooby-Doo.” In “The Haunted Halloween: A Scooby-Doo! You Play Too Book,” Scooby and the gang are invited to a Halloween Party -- but Scooby and Shaggy find themselves in a real haunted house! Two more Scooby-Doo! You Play Too Readers will be available shortly, “Fall Fright” and “The Apple Thief.” Later this year, three additional Scooby-Doo! You Play Too Storybook apps will be available. Storybooks feature more complex vocabulary, Spot-the-Difference games, and Create-Your-Own Scooby-Doo story activities. “Scooby-Doo and the gang are childhood icons and we are thrilled to create a unique experience for kids through mobile,” said Josh Koppel, Co-Founder and Chief Creative Officer of ScrollMotion. “We want children to have fun learning and have put our most engaging features into Scooby-Doo! You Play Too Books to bring the enduring characters to life.” The six Scooby-Doo! You Play Too Reader and Storybook apps will be available through the groundbreaking ScrollMotion Kids product line. The company’s platform is revolutionizing children's books and powering bestselling kids’ titles. Children acquire knowledge best through discovery and play, and ScrollMotion Kids apps provide hands-on interactivity to promote learning through technology. iPad users can now download “The Haunted Halloween: A Scooby-Doo You Play Too Book” on the App Store at http://j.mp/scoobyhalloweenapp, and consumers will have the opportunity to demo “The Haunted Halloween: A Scooby-Do You Play Too Book” on the iPad at the Scooby-Doo and Cesar Millan National Family Pack Walk in Los Angeles on October 30 (www.cesarsway.com/packwalk). About Warner Bros. Consumer Products: Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About ScrollMotion: ScrollMotion is a creative technology company devoted to reshaping how people experience digital information and entertainment. The award-winning ScrollMotion platform powers interactions and communications never before possible, changing the way the world’s biggest companies, including Oprah, Sesame Street, G.E., and Disney deliver content. Because ScrollMotion believes technology should enable, not dictate, the creative process, they offer end-to-end solutions that help companies create and distribute across digital devices. To find out more, please visit www.scrollmotion.com. About ScrollMotion Kids: ScrollMotion Kids helps families discover new ways to learn and play, combining your favorite childhood stories with the wonder of digital interactivity. Visit us at www.scrollmotionkids.com.