(June 9, 2005 - Burbank, CA) – Warner Bros. Consumer Products announced today that they have awarded Toy Play the master toy license on behalf of Warner Bros. Animation’s breakout hit, "Xiaolin Showdown," currently airing on Kids’ WB! The company will present fans of the mystical animated comedy-adventure series, a complete toy line inspired by this action-packed show. The exciting new "Xiaolin Showdown" toy line is designed to embody the high-adventure series and unique characters that have made this show immensely popular with children. In Spring 2006, Toy Play, a division of The Betesh Group, will launch a new line of action figures, collectibles, role play toys and more that truly exemplify the essence of this property, while empowering fans to become Xiaolin warriors and join the quest to capture the Shen Gong Wu, one showdown at a time. “With top ratings and broad appeal, 'Xiaolin Showdown' has established itself as a strong property among children and a breakout hit on the small screen,” said Karen McTier, Executive Vice President, Domestic Licensing, Global Toys, Publishing and Themed Entertainment, Warner Bros. Consumer Products. “We are looking forward to delivering a toy line that pairs the creativity of our partner, Toy Play, with the unstoppable fantasy appeal of this mystical comedy-adventure series. We expect to see the same positive response to our toys when they hit retail as the show has received on TV.” "We are thrilled to partner with Warner Bros. Consumer Products on such an exciting and strong property. 'Xiaolin Showdown' has proven itself on television and we are looking forward to translating that success into toys," said Jonathan Breiter, Senior Vice President of Toy Play LLC. "Toy Play is committed to creating the best toy collection that will capture the essence of 'Xiaolin Showdown' and allow kids to bring their favorite characters to life.” The high energy and magnetism of "Xiaolin Showdown" has taken over the ever-growing children’s television market as the series captures the #2 broadcast program spot, season-to-date, in the key demographics of Kids 2-11, Kids 6-11, Boys 2-11 and Boys 6-11. Among all Saturday morning competition, including broadcast and cable, the series takes the #2 spot in Boys 9-11 and the #3 spot in Male Tweens 9-14 and ranks among the top 10 overall programs in Boys 6-11 and Tweens 9-14. The third season of "Xiaolin Showdown" will air this Fall on Kids’ WB! on Saturday mornings. Four young warriors unite to bravely battle evil in "Xiaolin Showdown," a Kung Fu mystical comedy adventure that follows Omi, a gifted Xiaolin Dragon-in-training, and his fellow trainees, rich Japanese hacker girl Kimiko, flashy Brazilian circus star Raimundo and Texas Kung Fu cowboy Clay, around the world to find and protect the sacred Shen Gong Wu-ancient power objects that hold the keys to martial arts superpowers. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About The Betesh Group The Betesh Group, in business for 30 years, is a family owned global consumer products company with six distinct and growing divisions. Since its inception in 1974, the dynamic organization has grown to a stellar $250 million business which includes: Mitzi International (Ladies Handbags and Accessories), Generation Sport (Backpacks, Sports and Travel Related Accessories), Motion Systems (Computer, Audio and Video Accessories), Baby Boom (Diaper Bags, Infant Bedding and Room Décor) Fun House Consumer Products (Toddler Bedding, Toddler/Tween/Teen Room Décor), and Toy Play (Toys and Play Tents, Stationary and Scrapbooking for all ages). Headquartered in New York, The Betesh Group operates six offices in four countries with over 800 employees worldwide. Baby Boom, Fun House Consumer Products and Toy Play are considered leaders in the Infant, Toddler and Kids markets, continually striving to make better products for buyers, babies, kids, and all consumers. Constantly developing and strengthening partnerships with leaders across all children’s industries, the companies are committed to world-class retail and licensing service. XIAOLIN SHOWDOWN and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.
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