(February 19, 2010 – Burbank, CA) — On the heels of the East Coast unveiling of a specialized apparel collection inspired by the international character PUCCA during New York Fashion Week, Warner Bros. Consumer Products and VOOZ Co., Ltd. hosted a dazzling West Coast launch event last night at Curve Boutique located on Los Angeles’ chic Robertson Blvd. The PUCCA capsule collection, making its much-anticipated U.S. debut this month, is based on the character from South Korea who has gained wild popularity in Europe and Asia. Attracting a host of Hollywood’s hottest celebrities and “fashionistas,” the red-carpet soirée was attended by actresses Amy Smart and Jessica Lowndes, actor Jack Huston, Korean actress Lee Da Hae, Bijou Phillips and Swedish indie-pop singer Lykke Li, as well as Boo Kyoung Kim, President, VOOZ Co., Ltd. and creator/founder of PUCCA. The PUCCA-inspired apparel includes pieces from noted fashion designers, each with an eye for flair and creativity, who were chosen by Curve Boutique owner Nevena Borissova to intepret the character through their own distinct visions and styles. Comprising the capsule collection are stunning designs from Preen, Mark Fast, Raquel Allegra, Unconditional, Not Rational, Genetic Denim, I.R.O and jewelry by Erickson Beamon. Curve will showcase the PUCCA fashions exclusively throughout the spring. Additionally, the designs can be viewed on the PUCCA Facebook page. Originally introduced online, PUCCA debuted as a series of Flash-animated shorts produced by VOOZ and quickly became a true cultural phenomenon. Known for its “silent comedy” factor, PUCCA creates humor with almost no spoken words mixed with a strong universal theme of love. PUCCA is the story of an independent and self-confident girl who is the daughter of a restaurant owner in Korea. In the animated shorts, PUCCA is spunky and spirited and is in love with Garu, a young warrior. PUCCA's dedicated online following led to its introduction in Europe and the U.S. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About VOOZ Co., Ltd. VOOZ Co., Ltd. is an independent character development company that creates and manages characters in markets worldwide. In 2000, with the creation of PUCCA, VOOZ started expanding into Asia-Pacific and Europe across a variety of merchandising and multi-media platforms. About Curve Boutique Launched in 1997, Curve owner Nevena Borissova interprets fashion editing hundreds of collections with an eye toward emerging designers and collaborations, and boasts a devout following of costume designers, stylists, celebrities and fashionable women from all over the world. Curve boutiques are located in Manhattan, Los Angeles and Miami. www.shopcurve.com.
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