(October 10, 2001 – Burbank, CA) – Warner Bros. Consumer Products and Jennifur Brandt, creator of Pesky Meddling Girls, have paired to introduce a dynamic slate of licensees for the new fashion/lifestyle brand with designs inspired by the glamour of vintage Hollywood, but with an eye to the future. Nine specially selected licensees will produce a collection for teen and tween girls ranging from apparel and accessories to sleepwear and footwear. The collection debuts this fall at retailers nationwide. “Pesky is unique because it revolves around a lifestyle rather than a typical license which focuses on a specific character. We view Pesky as a perennial because it’s all about fashion,” says Michelle Sucillon, Vice President of Studio Licensing for Warner Bros. Consumer Products. “We were very selective in choosing licensees for this property and we are pleased and confident to have a bevy of creative partners on board who can best deliver Jennifur’s vision to girls across the country.” The licensees include: • Designs by Skaffles (Hair Accessories, Belts, Jewelry) – Fun, Fun, Fun hair accessories, belts and jewelry from totally 80’s inspired Lucites, day-glo plastics, glitter-filled jelly and charms to feathers and organza flowers. • Drew Pearson (Headwear) -- From preppy terrycloth visors to furry kitty ear caps with scarves and gloves to match. • ES Originals (Footwear) -- Fantasy footwear featuring everything a girl could want on her tootsies from boa trimmed velvet slippers with rhinestones and glitter logos to pink roller derby-inspired athletics. There’s also a pair of slides that come with a bead kit for do-it-yourself decorating. • Evy of California (Master Apparel License) -- Adorable separates for tweens include tops embellished with boa, sequins, pink metallic nail heads and fringe done “cowgirl-style” down the sleeves; bottoms from disco denims to novelty retro-inspired floral and kitty cat prints with sparkle and glitter treatments. • Handcraft Manufacturing Corporation (Undergarments and Hosiery) - A printed assortment of comfy, cute, cotton pesky panties and socks. • Mattel (Games) -- A hand-held electronic game that analyzes your dreams and gives you a Pesky daily mantra for inspiration and a “Life is a Movie Starring You” board game to guide you down the path to becoming the Pesky star that you are! • Pyramid Accessories (Bags, Stationery, Room Decor) - A vast array of fun accessories from guitar-shaped couture-inspired purses to fur-trimmed pillows with attached diary; fluffy feather pens, leopard print and vintage floral CD and cell phone cases, zebra print desk accessories, picture frames, door knob hangers, inflatable furniture, room organizers and more. • Warner Books (Books) - Publisher of “Life is a Movie Starring You: The Pesky Meddling Girls Guide to Living Your Dreams.” • Wormser (Sleepwear) - Dreamy sleepwear inspired by Lucille Ball and Annette Funicello in cozy satins, sheers and vintage-inspired prints and patterns. “It’s my mission to give girls more things to empower themselves – whether it be my books, apparel, music or a rockin’ T.V. show, I will pour my pink heart into every Pesky project I take on,” says Jennifur Brandt, creator and author of “Pesky Meddling Girls.” “In everything I design I keep in mind that girls’ dreams are on the line, and they are in need of something really sparkly and spectacular in order to inspire them into realizing what shining stars they truly are. Pesky product will be something the world hasn’t yet seen for this demographic, since it’s both glitzy & glam and empowering simultaneously. It’s all about living your dreams, and not waiting in the wings.” Pesky Meddling Girls is a fashion/lifestyle brand created by Jennifur Brandt, author of “Life is a Movie Starring You: The Pesky Meddling Girls Guide to Living Your Dreams,” which happens to be the motto and life philosophy that inspires everything Jennifur touches. The Pesky brand reinvents the dress-up game, elevating it to a brand new level with an emphasis on glitter & glam, rock & roll, fantasy & feathers – blending old Hollywood style with new trends for teens and tweens. A Pesky Meddling Girl is outspoken, but never rude. She is open-minded and has pin-up girl confidence. She loves to read and educate herself. Above all, a Pesky girl adds glam to everything from sparkly vintage gowns to jeans and a t-shirt. Born and raised in Hollywood, Jennifur Brandt at 17 took a life-long love for vintage film and fashion and turned her vision into Pesky Meddling Girls ™, a fanzine that ignited the fashion industry and the minds of young girls nationwide. Now, in her twenties, Ms. Brandt stands poised with the publishing, Internet and clothing worlds wrapped around her finger—sparkly pink-painted nails and all. Her first book, “Life Is A Movie Starring You: The Pesky Meddling Girls Guide To Living Your Dreams,” debuted in December 2000, and Brandt is currently in development with Warner Bros. Television for a “Pesky Meddling Girls” series. Warner Bros. Consumer Products is a division of Warner Bros., an AOL Time Warner Company, and is one of the leading licensing and retail merchandising organizations in the world.
# # #