(June 22, 2009 – Burbank, CA) – Warner Bros. Consumer Products (WBCP) today announced the unveiling of the studio’s new commercial clip licensing web site, www.WBcliplibrary.com. Offering a powerful search engine that enables clients to explore more than 1,000 titles from Warner Bros.’ catalogue by name, genre, actor and release window, the WB Clip Library is an effective one-stop-shop for professionals in the advertising and creative industries. The site offers trailers and one-sheets, along with printable search results, local WBCP representative details and a fast and efficient service for general inquiries and rights submissions, all of which make the WB Clip Library one of the most comprehensive creative research tools of its kind for the advertising community. WBCP has the largest library of film, television and animation in the industry, featuring a broad collection of titles and genres representing content from entertainment powerhouses like Warner Bros., DC Comics, Turner, Castle Rock, New Line Cinema and Hanna-Barbara. The new library site revolutionizes the studio’s process for commercial clip licensing, ensuring an easy and straightforward method for current and prospective licensees. “We recognize that the creative process often requires extremely fast turn-around and the WB Clip Library web site is a unique, holistic solution that really hasn’t been seen before in the world of footage licensing,” said Karen McTier, Executive Vice President of Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products. “While it showcases WBCP’s enormous bank of assets, the site also offers clients a brand new way of interacting with us that focuses on our commitment to the creative process through efficient search solutions. We are committed to ensuring that working with WBCP is a swift, straightforward process and the clip library exemplifies this commitment.” WBCP’s vast catalogue of assets is currently visible across an array of attention-grabbing, international campaigns, including the popular Breyers’ Smooth and Dreamy U.S. webisodes featuring Jane Krakowski from “30 Rock” and Rhett Butler from “Gone with the Wind” and Toyota Prius’ Super Hybrid-Car campaign in Japan that highlights Superman/Clark Kent, which reinforces the Prius’ heroic status. In addition, the hugely successful Orange advertisements in the U.K., featuring The Wicked Witch of the West from “The Wizard of Oz,” as well as Activision’s global use of the iconic air guitar scene from “Risky Business” for its Guitar Hero brand, both utilize assets from the Company’s library. “Gene Kelly singing and dancing in the rain or Dorothy trying to get home with her Ruby Slippers or Rhett walking out on Scarlet are all evocative scenes that instantly connect to an emotion,” added Dave Hedrick, Senior Vice President of Global Promotions and Branded Foods, Warner Bros. Consumer Products. “Integrating an entertainment property with built-in awareness and appeal into an advertising campaign creates a connection that strongly reinforces an advertiser's message.” With the www.WBcliplibrary.com web site marking an exciting step for WBCP clip licensing, delegates at this year’s Cannes Lions International Advertising Festival, which takes place June 21-27, 2009, can expect to find out more about this new service and how WBCP is utilizing a genuinely creative mindset to quickly and efficiently provide clip licensing solutions to the advertising industry. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
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