(May 24, 2005 - Burbank, CA) – Warner Bros. Consumer Products officially announced today that Mattel, Inc., the master global toy licensee for Harry Potter, along with Screenlife, LLC, creator of Scene It? The DVD Game, will introduce the most magical addition to Scene It?’s exciting DVD game line-up yet: "Scene It? Harry Potter Edition." This spellbinding new game will feature bonus content from Warner Bros. Pictures’ latest feature film in the Harry Potter franchise, "Harry Potter and the Goblet of Fire," set to hit theaters on November 18, 2005. Beginning in Summer 2005, "Scene It? Harry Potter Edition" will be distributed by Mattel and Screenlife at national specialty stores and mass-market retailers around the country. "Scene It? Harry Potter Edition" will enchant fans age eight to adult with its board game that includes DVD entertainment with puzzles using movie clips, images, sound clips, and other visual challenges from "Harry Potter and the Sorcerer’s Stone" (2001), "Harry Potter and the Chamber of Secrets" (2002), "Harry Potter and the Prisoner of Azkaban" (2004) and bonus images from "Harry Potter and the Goblet of Fire" (2005). “Scene It? The DVD game continues to amuse and delight fans of pop culture,” said Karen McTier, Executive Vice President, Domestic Licensing, Global Toys, Publishing and Themed Entertainment, Warner Bros. Consumer Products. “Partnering with Mattel and Screenlife on this extremely entertaining game provides us with an exciting platform to bring the magic of Harry Potter to life, by marrying the fun of classic board games with the cleverness of interactive technology.” “This exciting edition of Scene It? continues Mattel’s long-standing relationship with Warner Bros. Consumer Products and the Harry Potter franchise,” said Phil Jackson, Vice President, Marketing, Mattel Brands. “We are thrilled to continue to expand the Scene It?® portfolio with such a beloved property, and between all of the Harry Potter and Scene It?® fans, we know that this will be a ‘must-have’ game.” “'Scene It? Harry Potter Edition' provides an opportunity for players to showoff their Harry Potter smarts,” said Dave Long, co-founder and CEO of Screenlife. “Screenlife continues to develop entirely new, innovative games for our customers. Harry Potter has a tremendous appeal to all age groups and "Scene It? Harry Potter Edition" is the perfect game to play competitively or just for fun with the entire family.” This interactive game includes challenges featuring everyone’s favorite characters -- from Harry Potter, Ron Weasley and Hermione Granger, to Hagrid and Professors Dumbledore, McGonagall and Snape -- as well as magical creatures like Dobby, Norbert and Buckbeak. Question cards with movie-based questions in three unique categories (Hogwarts, Wizarding World, Muggles) and All Play puzzles such as Colin’s Camera, Hagrid’s Hut and Polyjuice Puzzle, craft a magical game experience for friends and family. "Scene It? Harry Potter Edition" is a one-of-a-kind game experience for the whole family. Players race around the game board answering hundreds of Harry Potter movie-based questions like, “What spell does Hermione use to fix Harry’s glasses?” or “How many eyes does The Monster Book of Monsters have?” or “What charm repels a Boggart?” The high-speed game tests players’ knowledge of the Harry Potter series through observation, memory, word play, and puzzle solving. With Screenlife’s Optreve® DVD Enhancement Technology, "Scene It? Harry Potter Edition" automatically shuffles through DVD clips and puzzles at random to keep the game unpredictable and eliminate repeats. In addition to a Flextime® game board and a DVD with hundreds of Harry Potter scenes, stars, images and challenges, the game offers four collectible metal tokens, 160 question cards and 30 House Point cards. Scene It? games are recognized as family-friendly with great value and innovative game play. In February 2005, Scene It? TV Edition was named the prestigious 2005 Toy Industry Association’s Toy of the Year award winner in the Game of the Year category. Also in 2004, Scene It? Jr. garnered many awards including the Ultimate Toy Award in the Games and Puzzles category by the American Toy Press; the 2005 Children’s Choice Award; FamilyFun Magazine’s 13th Annual Toy of the Year Award; Toy Industry Association’s Toy Wishes “All-Star"; iParenting Media Award; and Parents’ Choice Foundation Award. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About Mattel Mattel, Inc., (NYSE: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, the most popular fashion doll ever created. The Mattel family is comprised of such best-selling brands as Hot Wheels®, Matchbox®, American Girl® and Tyco® R/C, as well as Fisher-Price brands (www.fisher-price.com), including Little People®, Rescue Heroes®, Power Wheels® and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 25,000 people in 42 countries and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world's premier toy brands -- today and tomorrow. About Screenlife, LLC Screenlife, LLC, (www.screenlifedvd.com) is the creator and world’s leading manufacturer of DVD games. Screenlife products are powered by Optreve®, The DVD Enhancement Technology that allows Scene It? games to be played again and again for endless fun. It is the first technology that allows state-of-the-art games to be played on DVD players. Screenlife’s Scene It? branded games are available in four languages, across 12 countries, and in more than 30,000 retail locations worldwide. Scene It? incorporates hundreds of Hollywood stars and films from major studios including 20th Century Fox Film Corporation, Dreamworks-SKG, Metro-Goldwyn-Mayer Studios, Paramount Pictures, Sony Pictures Entertainment, Universal Studios, Warner Bros. and Walt Disney Entertainment. Other content partners include Discovery Channel, Major League Baseball, National Football League, National Hockey League, National Basketball Association, UNIVERSAL MUSIC GROUP, SONY BMG MUSIC ENTERTAINMENT and WARNER STRATEGIC MARKETING. For more information about Scene It? visit www.sceneit.com or call (866) DVD-GAME. MATTEL and associated trademarks and trade dress are owned by Mattel, Inc. HARRY POTTER character, names and related indicia are trademarks of and © Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © JKR.
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