(May 7, 2004 – Burbank, CA) – Warner Bros. Consumer Products announced today that they have appointed Alouette S.A. the company’s Authorized Licensed Retailer for Greece. As part of the agreement they have been granted the rights to open and operate “Warner Bros. Studios Stars” retail formats throughout the country. “Warner Bros. Studios Stars” retail outlets are multi-property, multi-category flagship, freestanding stores, store-in-stores and kiosks. There are currently five stores up and running throughout Greece. The first flagship store is set to open in Athens in 2004. These retail outlets offer a diverse assortment of high quality merchandise inspired by the range of Warner Bros. Entertainment personalities, from the irreverence of the Looney Tunes, the magic of Harry Potter, the mystery of Scooby-Doo, the force of The Powerpuff Girls, the thrill of The Matrix, the power of the DC Comics super heroes and much more. “Alouette S.A. has been a long standing licensee of ours and we are looking forward to working with them on this new venture,” said Jordan Sollitto, Executive Vice President, Worldwide Marketing, Warner Bros. Consumer Products. “With their strong licensing experience, their dedication to our world-renowned brands and their creative combination of licensed characters and innovative ideas, we are certain that their expansion into entertaining retail environments will be a success.” Demonstrating its commitment to the Greek marketplace, Hellas Press has represented Warner Bros. Consumer Products licensing interests in this region for many years and has played a key role in forming the company’s partnership with Alouette S.A. “We are grateful and delighted that we will be the next region where this retail concept will be established,” said Mr. Themos Sgouras CEO of Hellas Press, Warner Bros. Consumer Products’ licensing agent in Greece. “We are sure that we have found the right partner for delivering this ultimate retail experience to Greek customers. We have worked very closely with Alouette S.A. for several years and we are looking forward to continuing this successful relationship.” Alouette S.A. will create a Warner Bros. Entertainment ambience within their stores, which welcomes customers of all ages to purchase licensed products with all of their favorite characters. Within the stores, they will develop creative point-of-purchase displays, and promotions with give away premiums. “We are very pleased to extend our relationship with Warner Bros. Consumer Products and represent their much-loved brands within an imaginative new medium,” said Mr. Manolis Zachariou, General Manager of Alouette S.A. “Alouette S.A. has always believed that our product should be unique. Creativity and quality being the keywords throughout all of our collections, we are excited to continue developing modern, quality licensed merchandise for all age groups, with creative renderings of the Warner Bros. Entertainment characters, within fun and new retail settings.” Alouette S.A. has been a licensee of Warner Bros. Consumer Products since 1999. They hold the license for Looney Tunes in the apparel category, Baby Looney Tunes for the infant-toddler series, Superman and Batman for fans of all ages. They also created a selective “Looney Tunes: Back In Action” product line-up, in conjunction with Warner Bros. Pictures’ feature film. With a number of active merchandising deals for a variety of Warner Bros. Entertainment properties and years of licensing experience, Alouette S.A.’s relationship was recently extended to include direct-to-retail deals for “Warner Bros Studios Stars” retail locations. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About Alouette S.A. Alouette S.A. has been operating in the Greek market since 1978. During this period of time it has successfully managed to become the leader in children’s clothing in Greece. Alouette S.A. continuously studies and works on children’s needs and at the same time concentrates on upgrading and maintaining high standards of performance. As a result, the company has achieved the leading role in areas such as: creation, production, retail and wholesale. Along with their own exclusive Alouette Shops, their total sales network comprises 200 multi-brand stores through Greece. In detail, they operate 34 exclusive Alouette Shops in selected areas, as well as in major department stores. These shops help promote the company’ dynamic presence in the whole of the Greek territory, not to mention the commercial significance of their location. Alouette S.A. is expanding in Europe and in the Middle East.
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