(December 9, 2002 – Burbank, CA) – Warner Bros. Consumer Products has named Double Impact Licensing and Marketing, Inc. the licensing agent for Taiwan. During the three-year partnership, Double Impact will serve as an agent in developing and maintaining licensee relationships across all key licensing categories as well as for branded apparel, food and promotional marketing featuring Warner Bros.’ properties. Double Impact was created exclusively to serve Warner Bros. Consumer Products in introducing its brands to retail partners in Taiwan with promotional opportunities and events. Highly regarded in Asia, Double Impact founders, Wendy Chang and Chris Fung, will exercise their extensive background in licensing for studio properties and characters on behalf of Warner Bros. Consumer Products. “Having Double Impact as an agent will strengthen our growing licensing program in Taiwan, a key niche of the Asian marketplace,” said Mark Matheny, Executive Vice President, International, Warner Bros. Consumer Products. “We look forward to developing and implementing licensing and promotional programs that will bring our popular properties to Taiwan retailers.” “Warner Bros.’ properties have a long standing appeal with youth and parents, which is a testament to their awareness of the marketplace,’’ said Wendy Chang, General Manager, Double Impact Licensing and Marketing, Inc. “We look forward to building a synergistic relationship to further strengthen Warner Bros. Consumer Products’ successes in Taiwan’s licensing market.’’ With over 3,700 active licensees worldwide, Warner Bros. Consumer Products licenses the rights to names, likenesses and logos for a variety of entertainment properties, categories, and Warner Bros. icons that include the Looney Tunes, Harry Potter, Batman, Superman, Scooby-Doo, The Powerpuff Girls, Hanna-Barbera and Cartoon Network originals including Dexter’s Laboratory and Samurai Jack. Warner Bros. Consumer Products is a division of Warner Bros., an AOL Time Warner Company, and is one of the leading licensing and retail merchandising organizations in the world.
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