(January 18, 2006 - Burbank, CA) – Warner Bros. Consumer Products (WBCP) announced today that they have appointed Promotional Partners Worldwide (PPW), as the licensing sub-agent to represent the 2006 FIFA World Cup™ in the Greater China & Southeast Asia region, specifically Thailand. As WBCP’s agent representing the licensing interests for the world's biggest single-sport event outside Europe and Japan, PPW has been granted the rights to sell merchandise-licensing agreements to manufacturers, distributors and retailers, in select territories, on behalf of the 2006 FIFA World Cup™ brand and its marks. WBCP licenses the rights to use the Official 2006 FIFA World Cup™ Official Emblem, Official Mascot, and the FIFA World Cup Trophy for products in all key categories--sports apparel and accessories, balls, footwear, bags, toys and games, headwear, pennants, and more. WBCP is the sole and exclusive worldwide merchandise-licensing representative for the 2006 FIFA World Cup™ in all markets outside Europe and Japan. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About FIFA For the past 101 years, the Fédération Internationale de Football Association, founded on 21 May 1904 in Paris and better known as FIFA, has continued to provide the essential leadership role to the international football family. Headquartered in Zurich, Switzerland, the eighth FIFA President, Joseph S. Blatter (Switzerland), guides the organization today with a commitment to the evolution of FIFA as a modern and dynamic association. The basis of the world's football family is formed by FIFA's member associations. From the founding seven in 1904, the family has today grown to 207 affiliated associations, also organized into six confederations spanning the globe. FIFA's worldwide activities go well beyond its various competitions, such as the world's biggest single-sport event, the FIFA World CupTM. In projects such as the FIFA GOAL Program, as well as several other development and charity activities such as the SOS Children Villages, FIFA gives material, financial and promotional support to develop the game and bring joy to underprivileged worldwide. About PPW PPW is one of the most successful promotional marketing agencies with global infra-structure. Headquartered in Hong Kong, with offices in eighteen countries and cities spanning five continents, PPW has diversified teams with different expertise providing one-stop-shop integrated promotional services to its international clients. PPW has extensive experience in licensing representation and premium business. PPW provide its clients with a complete menu of promotional and marketing options, which includes capabilities of managing every phase of the promotional program, from strategic marketing and consultation to concept origination to execution. PPW was the licensing representative for 2002 FIFA World Cup™ (Asia Pacific excluding Japan), Busan Asia Games 2002 and FIFA Women's World Cup 2003, and global preferred premium suppliers for the Sydney 2000 Olympics.
# # #