(January 17, 2006 - Burbank, CA) – Warner Bros. Consumer Products announced today it has awarded Kids Station Toys International the rights to create an all-new line of youth-focused consumer electronics based on DC Comics’ Superman, one of the world’s most beloved Super Heroes and universally recognized entertainment franchises. The new range of audio, video and communication products will be available at retail outlets nationwide beginning in June 2006, just in time for the highly anticipated summer 2006 release of "Superman Returns" from Warner Bros. Pictures. Kids Station, a leading manufacturer of youth and consumer electronics, will offer retailers a broad range of electronic products based on the core Superman brand known from DC Comics’ comic books, as well as Supergirl. Reflecting the essence of this timeless super hero and reinforcing what is cool about Superman, the product line will be packed with TV’s, DVD players, MP3 players, personal CD players, phones and two-way communication devices. Kids Station will develop two separate lines of S-Shield product, one featuring Superman for men and boys, displaying the classic blue, red and yellow motif, and another featuring Supergirl for women and girls, showing off a feminine but powerful pink and white theme. In addition, Kids Station will be launching new Batman items in May 2006, including a 256MB Batman MP3 player, a new CD player and a new portable Batman DVD player. “We are very pleased to have Kids Station, a great industry leader and specialist in youth and consumer electronics, on board to create innovative and fun products based on the legendary and iconic Man of Steel,” said Karen McTier, Executive Vice President of Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products. “We look forward to working with them on a new line of electronics that are sure to capture the power and imagination of one of our most timeless super heroes.” “Superman is one of the world’s best-known and celebrated characters and we couldn’t be more thrilled to partner with Warner Bros. Consumer Products on this exciting property,” said Elliot Newman, President of Kids Station Toys International. “The upcoming Superman and Supergirl product lines will add a thrilling new dimension to our portfolio, and we’re confident that the new products will be embraced by legions of fans.” Products from the Supergirl and classic Superman lines will include: 13” color TV/DVD set, 13” color TV, 7” LCD portable DVD player, DVD player with remote control, digital camera, 35mm camera, 256MB MP3 player, CD boom box with AM/FM stereo radio, personal CD player, AM/FM clock radio, FM scan radio, karaoke set and corded phone. Items inspired by the new live-action feature film, "Superman Returns" will include a Superman heat vision scope, including a real light and viewing scope for night vision secret missions and Superman long range heat vision headset walkie talkies, which can be used for secret surveillance operations. The products will be comprised of artwork and graphic elements that capture the powerful nature of the Superman brand and the iconic S-Shield, a personal statement of strength and confidence. About "Superman Returns" Following a mysterious absence of several years, the Man of Steel comes back to Earth in this epic action-adventure, a soaring new chapter in the saga of one of the world's most beloved superheroes. While an old enemy plots to render him powerless once and for all, Superman (Brandon Routh) faces the heartbreaking realization that the woman he loves, Lois Lane (Kate Bosworth), has moved on with her life. Or has she? Superman's bittersweet return challenges him to bridge the distance between them while finding a place in a society that has learned to survive without him. In an attempt to protect the world he loves from cataclysmic destruction, Superman embarks on an epic journey of redemption that takes him from the depths of the ocean to the far reaches of outer space. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About DC Comics DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics’ Web site is located at www.dccomics.com. About Kids Station Toys International Kids Station Toys International Ltd, which started in 1999, is one of the fastest growing companies in the toy and electronics industries. Specializing in the Youth Electronics and Musical Instruments categories, KST has forged relationships with American Idol, Little Tikes, Mattel, Marvel and Warner Brothers to create product and bring to life Youth Electronics and Musical Instruments bearing some of the biggest brand names and recognizable characters in the world. SUPERMAN, BATMAN, SUPERGIRL and all related characters and elements are trademarks of and © DC Comics.
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