“We're excited to bring the immersive world of ‘The LEGO Batman Movie’ to all fans around the world with our best-in-class partners, products and ‘retailtainment’ programs,” said Pam Lifford, President, Warner Bros. Consumer Products. “Our licensing and merchandising program invites fans to play, collect and build on their love for LEGO and Batman.”
“The LEGO Batman Movie”-inspired licensing and merchandising program is led by the powerhouse partnership between WBCP and The LEGO Group to launch more than 10 original construction sets that will bring the film’s fun and dazzling world, unforgettable scenes, and iconic characters to life. Designed for kids, kids at heart, and collectors, “The LEGO Batman Movie” LEGO construction sets program includes a new Minifigure Set packed with 20 unique and exclusive Minifigures of fan-favorite characters from the film. Fans can also dive into such iconic environments and moments from the film as The LEGO Batman Movie: The Batmobile set, which lets fans rev up hours of fun racing through Gotham City or smashing through any obstacle in the Dark Knight’s way; and The LEGO Batman Movie: Batcave Break-in set, which invites fans to defend the Batcave from The Penguin utilizing a range of Batsuits that allow them to take on Super-Villains via air, land or sea.
In addition to LEGO construction sets, WBCP has partnered with such fashion labels as Bioworld, Isaac Morris, Evy, SGI, Handcraft, and Fast Forward to support “The LEGO Batman Movie” with an array of fashion collections, with many geared towards boys and girls, to include t-shirts, sportswear, swimwear, sleepwear, underwear, and backpacks.
Additionally, a diverse range of products has been created for consumers of all ages by key licensees including Disguise, with LEGO Batman and LEGO Batgirl costumes; Hallmark, with greeting cards, gift presentation and Keepsakes 2017 ornaments; Party City/Amscan’s, with party goods; Clic Time, with kid-friendly watches and clocks; Sakar, with electronics and accessories; Trends International, with posters and calendars; and Franco Mfg, with a new line of home décor including bedding, throws and beach towels; among others.
WBCP’s global publishing program is supported by four tie-in publishers, including DK Publishing, Scholastic, Ameet and Blue Ocean. With more than 21 books, the robust movie tie-in program encompasses storybooks, readers, activity books, sticker books, magazines, junior novel, guide books and “The Making of The LEGO Batman Movie” behind-the-scenes film guide, the first-ever making-of book for the franchise.
Around the world, licensees and retailers will deploy a plethora of exciting programs to celebrate the eagerly awaited debut of “The LEGO Batman Movie.” Throughout the Europe, Middle East and Africa (EMEA) region, product is beginning to roll out, with many retailers offering programs featuring a wide selection of products across all locations. In EMEA, key Fashion and Home partners include TV Mania, Character World, as well as Sambro offering back-to-school product and Pyramid with calendars and posters. In the UK, ASDA will offer product, along with in-store activations and branded-activity pages in their magazine; Argos, with dedicated-pages in their catalogue; Sainsburys, with in-store support and themed-display areas; and Tesco, with immersive in-stores and online experience for customers. Carrefour will also be supporting the film across all European territories, including dedicated-branded “The LEGO Batman Movie” corners in-stores in France along with Toys Center in Italy; and also joining El Corte Inglés, Juguettos, Fnac, Amazon and Continente in Spain and Portugal; Top Toy Group will be key toy retail partner in the Nordics; and Kaufhof in Germany, with its top department stores participating with “Batman Days” – as all in-region activations offer an array of in-store themed displays, promotions, contests, events, photo opportunities, and more. In the Asia-Pacific Australia/New Zealand region, partners such as Caprice bring fans apparel, sleepwear, accessories, backpacks, and homeware, along with other partners featuring products including costumes, clocks, publishing and more. Additionally, fans can get into the action at retailers including Toys ‘R’ Us, Big W, Myer, The Warehouse, and more.
Worldwide retail support for “The LEGO Batman Movie” comes from WBCP’s major partners offering powerful programs and immersive experiences for fans of all ages. Global retailers like Walmart, Target, Toys ‘R’ Us, Kohl’s, Macy’s, H&M, The Children’s Place, Old Navy, Barnes & Noble, Books-a-Million and many more are excited to support the upcoming big-screen adventure with strong programs, product displays and all-inclusive ‘retailtainment’ offerings, including in-store events, and exclusive products, as well as interactive in-store activations such as LEGO building experiences; custom-created in-store giveaways and stand-alone product displays.
Products and programs inspired by the film will begin to roll out throughout January and be available at retailers around the world, and at www.WBShop.com.
Press materials are also located at: wbcpmedia.warnerbros.com
About “The LEGO Batman Movie”:
In the irreverent spirit of fun that made “The LEGO Movie” a worldwide phenomenon, the self-described leading man of that ensemble – LEGO Batman – stars in his own upcoming movie. From director Chris McKay and the creative team behind the original comes the big-screen animated adventure “The LEGO Batman Movie.” Will Arnett reprises his starring role from “The LEGO Movie” as the voice of LEGO Batman, aka Bruce Wayne; Zach Galifianakis stars as The Joker; Michael Cera as the orphan Dick Grayson; Rosario Dawson as Barbara Gordon; and Ralph Fiennes as Alfred.
“The LEGO Batman Movie” is produced by Dan Lin, Phil Lord, Christopher Miller, and Roy Lee, who worked together on “The LEGO Movie.” The screenplay is by Seth Grahame-Smith and Chris McKenna & Erik Sommers and Jared Stern & John Whittington, story by Seth Grahame-Smith, based on LEGO Construction Toys and based on characters from DC Entertainment. Batman created by Bob Kane with Bill Finger; Superman created by Jerry Siegel and Joe Shuster. Jill Wilfert, Matthew Ashton, Will Allegra and Brad Lewis serve as executive producers.
From Warner Bros. Pictures and Warner Animation Group, in association with LEGO System A/S, a Lin Pictures / Lord Miller / Vertigo Entertainment production, “The LEGO Batman Movie” will be distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company. www.legobatman.net
About Warner Bros. Consumer Products:
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About DC Entertainment:
DC Entertainment, home to iconic brands DC (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables, etc.) and MAD, is the creative division charged with strategically integrating across Warner Bros. and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is one of the largest English-language publishers of comics in the world.
About the LEGO Group:
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO brick, it is one of the world's leading manufacturers of play materials.
Guided by the company spirit: “Only the best is good enough,” the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.
For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit http://www.LEGO.com/aboutus.