(August 29, 2005 - Burbank, CA) – The fabulous lifestyle of “The O.C.” will create a fashion industry splash at the world’s largest apparel and accessory trade event, MAGIC Marketplace. Held at the Las Vegas Convention Center from August 29 to September 1, MAGIC attendees will catch a preview of Newport Beach’s stylish clothes when they visit “The O.C.” booth, presented by Warner Bros. Consumer Products and Warner Bros. Television. Warner Bros. Consumer Products’ licensees including 2 Love, SG Footwear, B & H Apparel and a soon to be announced junior sportswear company, will provide a sneak peek at their latest clothing, footwear and accessories, featuring trendy styles inspired by the hit show, “The O.C.” This stylish So-Cal booth, which is located in the Grand Lobby of the Convention Center, across from the Junior’s section of WWD MAGIC, and Starbucks, will be easily recognized by its lifeguard station display, surfboards, and of course, sand. “The O.C.” booth will be a fun place to watch episodes from the television show on flat screen monitors, while checking out the latest fashions. Visitors will also receive special premium items including “The O.C.” calendars and more. “‘The O.C.’ is a smash hit series that has captivated young men and women, and the new ‘The O.C.’-inspired clothing line is sure to catch the eye of trend-setters,” said Karen McTier, Executive Vice President of Domestic Licensing, Global Toys, Publishing and Themed Entertainment, Warner Bros. Consumer Products. “MAGIC is the perfect venue for our partners to present their latest styles and designs that truly capture the essence of ‘The OC.’ The new collection reflects the fashion that embodies the show’s stars.” About “The O.C.” Merchandise The new collection based on “The O.C.” will capture the look and feel of television’s most fashion-forward show. Now anyone, not just residents of sunny Orange County, can dress to impress like the diverse personalities that make up this fan favorite show. Highlights of the upcoming merchandise line include: - On August 23rd, Amazon.com launched “The O.C.” Boutique with an exclusive women’s sportswear line from Necessary Objects, which was developed in conjunction with a costume supervisor from the show. - 2 Love will introduce high-end women’s t-shirts and fashion tops inspired by the unique personalities of the key characters on the show. The line will launch exclusively this September at a high-end retailer and will subsequently roll out to other upscale specialty boutiques. - In addition to displaying their newest styles at “The O.C.” booth at MAGIC, B&H Apparel will also showcase a contemporary young men's and junior’s novelty t-shirt line, at their booth, which is located in the Action Sportswear section of the Convention Center (# AL21450). This new collection will be available in specialty and department stores beginning this fall. - Trends International will be showing posters and calendars at their booth (#AL20172), which is also located in the Action Sportswear section of the Convention Center. This fan-based product will be available at retailers nationwide beginning this fall. - Spring 2006 will see a major product launch including such new introductions as, junior sportswear, junior sleepwear and loungewear, costume jewelry, fragrance, cosmetics and personal care. SG Footwear will present stylish women's sandals and slippers, which will be available in specialty, mid-tier, and department stores. About “The O.C.” “The O.C.” centers on a group of friends and families whose lives have forever been changed by the arrival of an outsider to their affluent ocean-side community of Newport Beach in Orange County, California. The series returns for its third season this fall on The Fox Television Network (Thursdays 8 - 9 p.m. ET/PT). From Wonderland Sound and Vision, College Hill Pictures in association with Warner Bros. Television Production Inc., "THE O.C." is executive-produced by Josh Schwartz, Bob DeLaurentis and McG. Stephanie Savage and Ian Toynton serve as co-executive producers. The series stars Peter Gallagher (Sandy Cohen), Kelly Rowan (Kirsten Cohen), Ben McKenzie (Ryan Atwood), Mischa Barton (Marissa Cooper), Adam Brody (Seth Cohen), Melinda Clarke (Julie Cooper) and Rachel Bilson (Summer Roberts). About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
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