(January 13, 2010 – Hong Kong) - Warner Bros. Consumer Products (WBCP) announced today that its master licensee agreement with VOOZ Co., Ltd. (VOOZ) for the popular character PUCCA will expand to the Mainland China, Hong Kong, Macau and Taiwan (Greater China) region. With this latest extension, Warner Bros. Consumer Products’ master licensee agreement with VOOZ Co. Ltd. now covers North America, Brazil, Mexico, Europe, Middle East and Africa, advancing the companies’ worldwide strategic partnership. Boo Kyoung Kim, President, VOOZ Co., Ltd., stated, “We are delighted to expand our strong partnership with Warner Bros. Consumer Products to include China, Taiwan and Hong Kong (Greater China). PUCCA has already seen success in China and we are very excited to spread the love for PUCCA to an even wider scope. We have high expectations for this new venture and we are confident both companies will enjoy success. We have learned from many years of partnership with WBCP to expect only the best.” Originally introduced online, “PUCCA,” debuted as a series of Flash-animated shorts produced by VOOZ, and fast became a true cultural phenomenon. Known for its “silent comedy” factor, creating humor with almost no spoken words and the universal theme of love, the shorts revolve around 10-year-old PUCCA, the daughter of a noodle restaurant owner in Korea, who is in love with Garu, a 12-year-old warrior. PUCCA 's dedicated online following led to its television debut in Europe and the U.S. “VOOZ has been a fantastic partner for WBCP. Our cooperation on PUCCA in many parts of the world is proving to be a huge success. We are thrilled to be able to expand the global footprint of this partnership.” said Jeffrey Whalen, Senior Vice President and General Manager, Latin America, Asia Pacific and Third Party Licensing for Warner Bros. Consumer Products. “PUCCA’s popularity coupled with our experience in taking powerful entertainment brands to retail around the world makes this a perfect fit for WBCP and VOOZ.” PUCCA product lines are based on the highly entertaining flash-animated shorts and combine the universal theme of love and PUCCA’s irreverent humour into a unique concept: Funny Love. Merchandise has become an instant hit around the globe, with product categories including apparel, accessories, bags, home goods and stationery and paper goods, targeting fashion-forward young adults, juniors and tweens. Bianca Lee, Managing Director, Greater China, SE Asia and India for Warner Bros. Consumer Products commented, “We are very excited to be able to work with VOOZ to expand the presence of PUCCA in Greater China. The PUCCA brand nicely complements our portfolio of iconic properties, further strengthening our powerful brand offering to potential partners. Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. VOOZ Co., Ltd. VOOZ Co., Ltd. is an independent character development company that creates and manages characters in markets worldwide. In 2000, with the creation of PUCCA, VOOZ started expanding into Asia-Pacific and Europe across a variety of merchandising and multi-media platforms. Pucca and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.
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