(August 31, 2009 – Burbank, CA) – Warner Bros. Consumer Products (WBCP) today announced a licensing agreement with Boston-based designer Johnny Cupcakes to produce a line of limited-edition T-shirts featuring the beloved Looney Tunes characters. This all-new product line will include many of the classic Looney Tunes incorporated into Johnny Cupcakes’ signature flair and design style. A number of the most iconic Looney Tunes characters, including Bugs Bunny, Yosemite Sam, Elmer Fudd, Daffy Duck and Foghorn Leghorn will be among those highlighted in this special collection of signature tees. “We’re very excited to offer the Looney Tunes as creative inspiration for the wonderfully imaginative designs of Johnny Cupcakes,” said Karen McTier, Executive Vice President of Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products. “His signature style is characterized by a level of irreverence, much like the Looney Tunes.” “I grew up watching Looney Tunes and they have left an indelible mark on my interests and sense of humor,” said Johnny “Cupcakes” Earle. “Like my parents and every generation since, I have been captivated by the Looney Tunes and am thrilled to be able to create designs using such celebrated characters.” Armed with an extensive knowledge of pop culture and whimsical designs, Johnny Cupcakes has developed a cult following, pleasing fans since its inception in 2000. In September, 2009, the limited-edition tees will be 'baking' at Johnny Cupcakes stores in Los Angeles, Boston, the hometown store in Hull, Massachusetts, and online at JohnnyCupcakes.com. All shirts in the collection will retail for $40. About Johnny Cupcakes Voted America's #1 Young Entrepreneur of 2008 by BusinessWeek Magazine -- Johnny Cupcakes at age 27 is living proof of the American Dream and continues to be such without compromising ethics, morals, or reputation. Johnny created a multi-million dollar, homegrown, unique T-shirt brand at the age of 19 that embraces one’s independence without the use of advertisement and outside venture capital. Johnny Cupcakes does not sell food but instead sell food-themed clothing and accessories. Loyal customers have traveled from all over, camping out on the streets up to one week ahead of time, to get first dibs on some of the more collectible t-shirts. His cult following of customers appreciate that Johnny started his family-run brand from the trunk of his rusty car, keeps his shirts out of chain stores / away from investors, and focuses on all the little details + experiences that most brands tend to forget about. Please visit www.JohnnyCupcakes.com for more information. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. LOONEY TUNES and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.
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