(June 20, 2006 - Burbank, CA – Warner Bros. Consumer Products (WBCP) takes center stage at Licensing 2006 International with its most comprehensive range of programs to date. An array of highly anticipated feature film releases will set the pace for WBCP, while it looks outside of the traditional scope of entertainment licensing to create innovative opportunities. This year’s show boasts a stellar theatrical lineup from WBCP, with titles including "Harry Potter and the Order of the Phoenix," "Happy Feet" and "Where the Wild Things Are." The latest installment of the Harry Potter series looks to build upon the licensing success of its predecessors, through a magical licensing program that offers unprecedented creative breadth, which is sure to delight fans of Harry Potter. The Super Hero trend continues to be as strong as ever. Coming on the heels of last summer’s blockbuster success, "Batman Begins," WBCP’s legendary roster of DC Comics Super Heroes properties continues to build momentum -- reaching a new height with next week’s release of "Superman Returns," which soars into theaters nationwide on Wednesday, June 28th. And the success of the DC Super Heroes doesn’t stop on the silver screen, the new animated television series, "Legion of Super Heroes," from Warner Bros. Animation, launches this fall on The CW as part of the Kids’ WB! “Too Big For Your TV” Saturday morning block of programming. “We have the broadest and deepest portfolio in entertainment licensing and in today’s competitive environment it’s an important point of differentiation,” said Brad Globe, President, Warner Bros. Worldwide Consumer Products. “With film and television franchises, classic characters like those from Looney Tunes or Hanna-Barbera, DC Super Heroes and football licensing, we offer a one-stop shop for licensees and retail partners. No matter the audience, we have brands that are relevant and resonate with consumers across every conceivable demographic -- cradle to crypt.” The breadth of WBCP’s portfolio is unrivaled in the entertainment licensing world, giving the company an opportunity to form broad, far-reaching partnerships that stretch across countless product categories, reaching fans of all ages. The following properties will also have a notable presence at Licensing Show 2006: Retail Tentpoles From high-flying DC Super Heroes, Superman and Batman, to the world’s greatest entertainment franchises such as Scooby-Doo and the Looney Tunes, to upcoming feature film releases including "Happy Feet," "Harry Potter and the Order of the Phoenix," and "Where the Wild Things Are," WBCP continues to create tentpole licensing programs inspired by a roster of properties made up of world-class brands. Preschool Cool Children are never too young to join in the fun with WBCP. Kids everywhere will be enchanted with animated preschool favorites including "Baby Looney Tunes," "Firehouse Tales," "Krypto the Superdog" and "Harry and His Bucket Full of Dinosaurs." Classics-Leading Characters WBCP’s beloved stable of classic characters and franchises will be out in full force, with new initiatives to capitalize on the strong appeal of the Looney Tunes, including the worldwide roll out of the world’s most famous yellow fashion icon, Tweety as a stand alone proposition in all key markets. Evergreen franchises including Hanna-Barbera, Scooby-Doo and Tom & Jerry will once again demonstrate that much-loved retro brands are here to stay. Animated Action Kids can look forward to the launch of new shows debuting this fall on Kids’ WB! on The CW, including the latest adventures of everyone’s favorite mystery-solving canine, in "Shaggy & Scooby-Doo Get A Clue!" Another newcomer, "Monster Allergy" and "Legion of Super Heroes" will be joined by existing hits such as the mystical comedy adventure, "Xiaolin Showdown," the high-adventure animated series, "Loonatics Unleashed," the action-packed super-heroic adventure, "The Batman" and more. Additionally, a new Teen Titans made-for-video feature called "Teen Titans: Trouble in Tokyo" will launch this fall. Today’s Television The scope of WBCP’s programs extends far beyond animation, as WBCP comes to Licensing Show 2006 with an impressive lineup of current live-action hits. Stay glued to the tube with the latest programs from such favorite primetime shows as "The O.C.," "Smallville," "One Tree Hill," "Veronica Mars," "Supernatural" and "Friends." Classic and Retro Television and Films WBCP’s renowned roster of silver screen classics and retro television favorites will help fans take a step back in time and celebrate all over again, with past hits including "Gone With the Wind," "Wizard of Oz," "Caddyshack," "Goonies," "Gremlins," "Dukes of Hazzard," "Dallas" and "Chips." Spirit of the Season From Rudolph, to a Red Rider bee-bee gun, WBCP has the holiday season wrapped up with seasonal favorites including "Frosty the Snowman," "A Christmas Story" and "The Polar Express." Football Fever WBCP is taking the lead in growing football licensing globally through a portfolio of world-class football franchises: 2006 FIFA World Cup ™, UEFA EURO 2008™, A.C. Milan and the Federacion Mexicana de Futbol. WBCP has more than 3,700 active licensees worldwide. With 26 offices and agents representing more than 100 countries in key regions throughout the world, including Latin America, Asia and Europe, WBCP maintains an ongoing commitment to expand and build the power of its core brands' recognition in the international marketplace - through strong and creative merchandising, promotional marketing and retail programs. About Licensing 2006 International Licensing International is the world’s only U.S. based event that brings together more than 525 leading licensors and agents with more than 23,000 key decision-making retailers, manufacturers, marketing, and advertising professionals across all consumer product categories in the 175 billion-dollar worldwide licensing business. Located at booths #3019 and #3219, WBCP is one of the largest exhibitors at this year’s show. The show is being held June 20-22 at the Jacob Javits Convention Center in New York. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About DC Comics DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woma and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics’ Web site is located at www.dccomics.com. ™ & © Warner Bros. Entertainment Inc. BATMAN, SUPERMAN, TEEN TITANS, LEGION OF SUPER HEROES, KRYTPO THE SUPERDOG and all related characters and elements are trademarks of and © DC Comics.
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