(February 18, 2003 – Burbank, CA) – Warner Bros. Consumer Products and Equity Marketing, Inc. (Nasdaq: EMAK) today announced a comprehensive, multi-year agreement that names Equity Marketing the master toy licensee for Cartoon Network’s “The Powerpuff Girls” and “Samurai Jack.” The agreement covers the United States and Canada including numerous toy categories such as plush, figures, play sets, hard and soft goods, etc. Currently the master toy licensee for Scooby-Doo™, Equity will showcase the new line-up of licensed products for “The Powerpuff Girls,” “Samurai Jack” and “Scooby-Doo” at New York Toy Fair 2003. The largest toy trade show in the Western Hemisphere, Toy Fair showcases nearly 2,000 manufacturers, distributors, importers and sales agents from 30 countries. The convention is held Sunday - Wednesday, February 16-19, 2003 in New York City at showroom locations in the Toy District and at the Jacob K. Javits Convention Center. “Equity did a fantastic job of bringing both classic and film-based ‘Scooby-Doo’ merchandise to the next level through their innovative toys,” said Karen McTier, Executive Vice President, Domestic Licensing, Warner Bros. Consumer Products. “We are pleased to expand our relationship with such a strong partner who really understands the essence of these brands and is able to create products that extend the excitement to consumers.” “Warner Bros. Consumer Products has consistently demonstrated the ability to build consumer interest in their entertainment properties, which leads to great opportunities for their licensing partners,” said Mark Siegel, Vice President of Marketing and Business Development for Equity Marketing. “‘The Powerpuff Girls’ is a time-tested property that has performed extremely well at retail, and we believe the exciting, innovative toys we have planned will resonate well with their large fan base. ‘Samurai Jack’ has a bright future as well, and the colorful characters and action-packed plot lines lend themselves perfectly to a wide variety of toys. Equity has successfully built and managed brands over a long horizon, and we expect that these two new properties will be instrumental in the continued growth of our Consumer Products division.” The new agreement for “The Powerpuff Girls” and “Samurai Jack” brings two powerful Cartoon Network properties to this world-class licensee. Three pint-sized crime fighters, “The Powerpuff Girls” has turned into an international licensing phenomenon, winning the top three awards at the Licensing Show 2001 International including, overall Best License of the Year, Best Entertainment License of the Year and Best Entertainment Character License of the Year. Packing a powerful punch, the Emmy Award-winning series is Cartoon Network’s #1 original series with girls 2-11, girls 6-11 and girls 9-11 in the Toonami Block. They are not planning to stop for a nap in 2003 with new episodes premiering and with the show scheduled to air 365 days on Cartoon Network. “Samurai Jack” debuted on Cartoon Network on August 10, 2001 with over 32 million people from ages two and older tuning in since its premiere. Supported by the biggest program launch in Cartoon Network’s history, the show has an additional 52 action packed episodes green-lit. Equity partnered with Warner Bros. Consumer Products in 1998 when the company was awarded the master toy licensing agreement for Scooby-Doo in the United States and Canada. Through a separate agreement they were also granted manufacturing and distribution rights for Scooby-Doo toys related to the live-action feature film and the classic “Scooby-Doo” television series in Europe and Latin America. One of the most well known animated icons of all time, Scooby-Doo’s popularity has crossed age and gender boundaries like no other cartoon character. Equity’s Scooby-Doo product line continues to be a top seller at retail and following on the heels of the successful line-up of merchandise based on this past summer’s hit film, the company is set to fully support the brand in 2003. Equity will be introducing a full-line of toys based on “The Powerpuff Girls,” “Samurai Jack” and “Scooby-Doo” at Toy Fair 2003. “The Powerpuff Girls” Flying Streamer Doll Make The Powerpuff Girls fly! Collect all three and watch The Powerpuff Girls fly through the air propelled by their energy streams. All three dolls come with a city scene base and detachable wand to display these favorite crime fighters in action. Dress-Me-Up Fashion Doll Dress Bubbles up and take her shopping or get her ready for bed. Bubbles is ready to hit the stores in her all new fabric dress, her very own purse and plenty of hair accessories. After a long day of shopping, put Bubbles to bed with her pet Octi, the Octopus and her favorite pajamas. Mini Fashion Dolls Bubbles, Buttercup and Blossom are always in style with these mini fashion dolls. With all new outfits, their very own pets and changing eye expressions, the girls can be fashionably dressed for any occasion, from fighting crime to an afternoon trip to the mall or park. “Samurai Jack” Action Figures Create Samurai Jack battle scenes with this articulated action figure assortment. Each 2-figure set includes Samurai Jack with a battle action feature and accessories, and the ultimate villain Aku. Poseables Take complete control of Samurai Jack by posing him any way, anywhere using his magnetic hands and feet to create your favorite samurai fighting poses. Snapshots Snapshot figures capture a memorable battle scene from a popular Samurai Jack episode. Highly detailed, each figure set features Samurai Jack clashing with his nemesis Aku or one of his evil minions. “Scooby-Doo” Talking Hug Me Scooby-Doo Talking Hug Me Scooby-Doo is a 26" soft plush item, that loves to give and get hugs; squeeze his ear and he says one of five fun phrases. Dizzy Scooby-Doo Pull Dizzy Scooby's collar tag and his head spins one way, release the tag and his head comes back around, all while his tongue flies through the air and has a silly dizzy sound effect. Rumblin' Mystery Machine Get ready to shake, rattle and roll with the Rumblin' Mystery Machine. Press down on the roof of the Mystery Machine for rumblin' action and sound effects, play with the working top and doors that actually open and wheels that really wobble. Scooby-Doo and Shaggy 5" action figures are included. About Warner Bros. Consumer Products Warner Bros. Consumer Products is a division of Warner Bros., an AOL Time Warner Company, and is one of the leading licensing and retail merchandising organizations in the world. About Equity Marketing Equity Marketing, Inc. is a leading global marketing services company based in Los Angeles, with offices in Chicago, New York, London, Paris and Hong Kong. The Company focuses on the design and execution of strategy-based marketing programs, with particular expertise in the areas of: strategic planning and research, entertainment marketing, design and manufacturing of custom promotional products, promotion, event marketing, collaborative marketing, and environmental marketing. The Company’s clients include Burger King Corporation, The Coca-Cola Company, CVS/pharmacy, Diageo, Kellogg’s, and Procter & Gamble, among others. The Company complements its core promotions business by developing and marketing distinctive consumer products, based on trademarks it owns or classic licensed properties, which are sold through specialty and mass-market retailers. More information about Equity Marketing is available on the Company’s web site at www.equity-marketing.com.
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