In her new role, Jensen will be responsible for developing and spearheading communication strategies that position WBCP as a high-performing industry leader and propel consumer engagement and awareness for its best-in-class brands and franchises. As Senior Vice President, Publicity and Communications, Jensen will collaborate with partners cross-divisionally and externally to drive public relations efforts for global licensing, retail, and promotional programs across all WBCP products and experiences.
“Julia is a highly accomplished communications executive, who will be an essential asset to our team as we continue to drive meaningful brand engagement with our fans,” said Pam Lifford, President, WBCP. “Our division has been experiencing a time of exciting transition and growth and I couldn’t be more excited to work alongside Julia to shape and communicate our narrative with key stakeholders.”
With more than 20 years of experience, Jensen is recognized as a global communications leader. She spent 15 years at Mattel, reimagining brand communications for an evolving consumer base. During her tenure, Jensen served as Vice President, Global Brands Communications, spearheading the global communications strategy for iconic brands such as Barbie and serving as key communications contact for partnership management across diverse industries, including fashion, technology, and entertainment.
Jensen joins WBCP from WWE where, as Vice President, Brand, she developed strategies designed to increase brand engagement and cultural relevancy. Earlier in her career, she held positions at Fleishman-Hillard, Ketchum, and Agnew, Carter McCarthy, where she developed creative programs for successful brands such as Levi’s Jeans, Cabbage Patch Kids, and Clorox.
About Warner Bros. Consumer Products:
Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, J.K. Rowling’s Wizarding World, Looney Tunes and Hanna-Barbera. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi (opening 2018). With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.