In this new role, Lewis will oversee all aspects of WBCP’s Retail Business Development department, including the development and implementation of domestic retail business strategies, programs and promotions that maximize growth opportunities across all lines of business and retail channels, while aligning with the Studio’s strategic marketing, sales and brand portfolio initiatives. Lewis will also lead the development of strategic business plans and retail initiatives that support the sell-in and execution of WBCP’s key retail initiatives, revenue goals and merchandising strategies, along with partnering with all Warner Bros. and Time Warner Divisions to increase the effectiveness and scope of all retail initiatives.
“Retail is a key pillar for our business, and Preston brings with him deep industry knowledge, experience and strong global relationships that will help shape the future of our Retail Business Development department,” said Pam Lifford. “Preston’s strategic insights and management skills will complement the seasoned sales team in place, and we are thrilled to have him on board.”
Lewis recently served as General Manager of Warner Bros. Consumer Products in the UK and Ireland where he oversaw all operations of the business, leveraging iconic Warner Bros. brands, including DC, J.K. Rowling’s Wizarding World, and Looney Tunes, to develop and execute strategic plans across all product categories. Lewis joined Warner Bros. Consumer Products in 2006 and held successive positions within the division as Managing Director, Australia, New Zealand and India, based in Melbourne, Australia, and Vice President, International Licensing, based in Burbank. Prior to Warner Bros., Lewis worked at The Walt Disney Company, Viacom and HBO Home Video.