(March 30, 2004 - Burbank, CA) - Marking its first-ever volume programming distribution deal with a Chinese broadcaster, Warner Bros. International Television Distribution has concluded a multi-year, television deal with China Movie Channel (CCTV-6), it was announced today by Jeffrey R. Schlesinger, President, Warner Bros. International Television, and Mr. Yan Xiao Ming, President of China Movie Television. The deal, which was negotiated by Ted Lai, Director, Strategic Development & Sales, Warner Bros. International Television Distribution and Ms. Jia Qi, Vice President, China Movie Channel, calls for the television rights to a slate of current and library feature films as well as made-for-television movies for broadcast on CCTV-6 in the People’s Republic of China. “We are extremely pleased that our films will be seen on television in China,” said Schlesinger. “We obviously hope that this is the next step in a long-term and mutually beneficial relationship with China Movie Channel.” “During the past few years, China Movie Channel has developed a steady and mutually beneficial business relationship with Warner Bros. and we will continue importing more good films from them into China,” said Ms. Jia Qi, Vice President of China Movie Channel. Warner Bros. International Television Distribution is one of the world's largest distributors of television, licensing some 43,000 hours of programming, dubbed or subtitled in more than 40 languages, to more than 175 countries. WBITD handles distribution to all international television media, including broadcast, pay cable, basic cable, satellite, pay-per-view, video-on-demand and digital platforms. With over 700 million viewers, China Movie Channel, also known as CCTV-6, is the nationally-distributed television service solely dedicated to the telecast of movies.
# # #