(October 24, 2001 - Burbank, CA) - Warner Bros. International Television Distribution has signed a multi-year, multi-faceted deal with Telefonica Media (soon to be Admira) to provide programming in Spain and Argentina it was announced today by Jeffrey R. Schlesinger, President, Warner Bros. International Television, and Ele Juarez, Managing Director, Strategic Alliances, Telefonica Media. The deal provides for the free television rights to a slate of library films and television series for broadcast on Spain’s Antena 3, as well as the pay-per-view rights to new feature films on the Spanish Via Digital platform. In Argentina, Telefonica Media will get the rights to a slate of current and library feature titles, as well as new and returning television series. “We are pleased to have concluded this deal with Telefonica Media, a world-class company, as it provides additional outlets for our product in Spain and Argentina,” said Schlesinger. “This first agreement with Warner Bros. International Television Distribution will be a considerable asset for developing our digital television platform, Via Digital, as well as for our programming on Antena 3, our Spanish channel, and on our Argentine channel,” said Juarez. Warner Bros. International Television Distribution is one of the world’s largest distributors of programming, licensing more than 39,000 hours of television programming and movies dubbed or subtitled in more than 40 languages to broadcasters in more than 175 countries. WBITD handles distribution to all international television media, including broadcast, pay cable, basic cable, satellite, pay-per-view, video-on-demand and digital platforms. Telefonica Media (soon to be Admira) is one of the main audio-visual operators world-wide, with activities both in production and content distribution. Telefonica is also a provider of film and music productions as well as a content and service producer for new distribution platforms. Through their subsidiary Endemol, the world number one format producer, Telefonica Media has a presence in over 20 territories.
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