Television
May 29, 2013
Warner Bros. International Television Production’s “The Bachelor” Franchise Continues to Grow Internationally with Commission of Indian Version of “The Bachelorette”
(May 29, 2013 – Burbank, CA) – Hit reality series “The Bachelor” continues to be a global phenomenon, with Warner Bros. International Television Production announcing a new version of “The Bachelorette” in India – a territory which has never before produced the show. This brings the total number of territories to license the Bachelor franchise to 26.
“The Bachelorette - Mere Khayalon Ki Mallika” is being produced by SOL Production in India for Life OK, a Star TV channel, with the 26 episode season set to launch in September.
Andrew Zein, SVP, Creative, Format Development and Sales WBITVP, commented: “‘The Bachelorette’ continues to be a ratings success internationally as well as in the U.S. We are delighted that another new territory has now commissioned the series and are certain that the local version in India will become an audience favorite there too.”
Speaking on the concept of the show, Ajit Thakur, General Manager, Life OK said: “‘The Bachelorette India – Mere Khayalon Ki Mallika’ brings together Bollywood and Television to tell a magical fairy tale. We are proud to be associated with a famous international format – ‘The Bachelor’ - that has many successful seasons to its credit in over 25 countries. This show gives us a unique opportunity to partner Mallika, a famed Bollywood celebrity, in her quest to find true love. We are confident that the series will strengthen Life OK’s programming and set another benchmark in quality entertainment.”
In “The Bachelorette,” one lucky woman is offered the chance to find true love. The series takes the Bachelorette — and viewers — on the ultimate romantic journey, filled with drama and passion, in which 25 men compete to try and win her heart. Expect flirting, intense competition among the men and heartfelt emotion as the contestants do whatever it takes to impress the eligible bachelorettes.
About The Bachelor:
The Bachelor franchise was created by Mike Fleiss and produced in the U.S. by Next Entertainment in association with Warner Horizon Television for the ABC Television Network. The long-running hit relationship series aired its 17th season in the U.S. earlier this year and a ninth season of “The Bachelorette” premiered this week. About Warner Bros. International Television Production:
Warner Bros. International Television Production (WBITVP) aims to establish or acquire production companies in the major television territories around the world in order to become a leading producer of local scripted and non-scripted programming. In those territories where WBITVP establishes a production base, it operates by developing and producing original programming and also producing local versions of formats owned and controlled by the group such as “The Bachelor.” “The World’s Strictest Parents” and “Who Do You Think You Are?” Where WBITVP has no local production capability it licenses Warner Bros. formats to third parties. WBITVP has already taken significant steps by acquiring a majority stake in both U.K. production group Shed Media, one of the U.K.’s largest and most successful independent production companies which operates both in the U.K. and the U.S., and in BlazHoffski Holding B.V., a leading independent television producer in The Netherlands and Belgium.###
The Bachelor franchise was created by Mike Fleiss and produced in the U.S. by Next Entertainment in association with Warner Horizon Television for the ABC Television Network. The long-running hit relationship series aired its 17th season in the U.S. earlier this year and a ninth season of “The Bachelorette” premiered this week. About Warner Bros. International Television Production:
Warner Bros. International Television Production (WBITVP) aims to establish or acquire production companies in the major television territories around the world in order to become a leading producer of local scripted and non-scripted programming. In those territories where WBITVP establishes a production base, it operates by developing and producing original programming and also producing local versions of formats owned and controlled by the group such as “The Bachelor.” “The World’s Strictest Parents” and “Who Do You Think You Are?” Where WBITVP has no local production capability it licenses Warner Bros. formats to third parties. WBITVP has already taken significant steps by acquiring a majority stake in both U.K. production group Shed Media, one of the U.K.’s largest and most successful independent production companies which operates both in the U.K. and the U.S., and in BlazHoffski Holding B.V., a leading independent television producer in The Netherlands and Belgium.