(February 24, 2014 – London) – “Rent a Brain” is the new format that asks the question: What would happen if you had the ability to control the brain of someone you love? In this unique and compelling show, the control chair can be occupied by a variety of people, from worried parents to concerned best friends, all of whom hope to prove to their loved ones that their lives could be so much better…if only they behaved in a different way. These loved ones are proud of their bad behaviour, and don’t believe they need to change – but would they be willing to give someone else control of their brain for the chance of winning a cash prize? Hidden cameras are used to capture their every move, and every awkward moment, whilst the person in the control chair tells them exactly what to say and do through an earpiece. If the loved ones disobey an order…no matter how absurd…they forfeit a percentage of the overall cash prize. After the experiment, the amount of prize money remaining is revealed. But more importantly, how are these out-of-control loved ones feeling after the experience – will they adopt any of the enforced changes for good? “We are excited about taking ‘Rent a Brain’ to the market. It is a unique format idea with a variety of entertaining elements throughout which will make it compelling viewing to international audiences,” said Andrew Zein, SVP, Creative, Format Development and Sales, WBITVP. “We are proud of our creativity, this is the right time for us to promote Italian formats abroad and this is a great opportunity for us to work with such a prestigious International partner," commented Silvio Testi, CEO, Blue Box Entertainment. Warner Bros. International Television Production: Warner Bros. International Television Production (WBITVP) aims to establish or acquire production companies in the major television territories around the world in order to become a leading producer of local scripted and non-scripted programming. In those territories where WBITVP establishes a production base, it operates by developing and producing original programming and also producing local versions of formats owned and controlled by the group such as “The Bachelor,” “The World’s Strictest Parents” and “Who Do You Think You Are?” Where WBITVP has no local production capability it licenses Warner Bros. formats to third parties. WBITVP has taken significant steps by acquiring a majority stake in both UK production group Shed Media, one of the UK’s largest and most successful independent production companies which operates both in the UK and the US, and in BlazHoffski Holding B.V., a leading independent television producer in The Netherlands and Belgium. Blue Box Entertainment: BlueBox is the new Italian TV brand conceived by two well-known TV entrepreneurs: Lucio Presta and Silvio Testi. BlueBox aims to represent the best Italian creativity, collecting under one unique brand the best TV writers proven by their successful experience and the creativity of new talented format creators. BB mainly focuses on creativity and innovation with the aim of developing and producing new shows for the international and local TV market.