Warner Bros. International Television Production Brings “The Bachelor” To MIPCOM, Expanding Offering Of Local Format Rights To Hit Relationship Series

(September 29, 2010 – Burbank, CA) – Warner Bros. International Television Production is looking to make a love match at MIPCOM 2010, expanding its offering of local format production rights to the hit relationship series “The Bachelor” at the annual international television sales market in Cannes, France, fresh off a successful launch of the most recent international version of the show in Romania, where it ranked #1 in its time period on Antena 1 and improved the channel’s audience share by +125% during its run this summer.

• Season one of the Romanian version of “The Bachelor” ranked #1 in its time period among Urban Adults 15–54, posting a 5.2 rating/17 share and averaging 817,000 total viewers • The season finale delivered a 8.7 rating/26 share among Urban Adults 15–54, averaging 1.37 million total viewers • Additionally, “The Bachelor” Romania finale more than doubled Antena 1’s channel average share (+125%) with this key target group • For the season, “The Bachelor” Romania ranks as the #1 series in the country among all key Women demographics • Source: ARMADATA SRL/GfK Romania/CAD-ITVR, Live+Same Day viewing, 7/8/10-9/02/10, Thursdays at 20:30, Rank based on rating At MIPCOM, WBITVP will continue discussions with production companies and global broadcasters about the licensing of “The Bachelor” local format rights. The development and production of the local versions will be supervised for WBITVP by Ronald Goes, Executive Vice President and Head of International Television Production, and Andrew Zein, Senior Vice President, Creative Format Development and Sales. “‘The Bachelor’ has been a strong performer around the globe, both in its U.S. finished version and in local-language versions,” said Zein. “The strong emotional content and universally accessible concept – everyone can relate to looking for love – make it perfect for broadcasters around the world.” A hit in the U.S. where it begins its 15th installment on the ABC Television Network during the 2010–11 television season, “The Bachelor” is also a global success, with the U.S. version licensed in over 140 countries around the world by Warner Bros. International Television Distribution. And local broadcasters have fallen in love with the format, with WBITVP successfully launching more than 20 local versions of both “The Bachelor” and its hit spinoff “The Bachelorette,” in territories ranging from Germany, France, UK, Canada, Sweden, Netherlands and Israel. In “The Bachelor,” one lucky man is offered the chance to find true love – and a bride – in this long-running hit relationship series. The Bachelor embarks on a romantic journey, getting to know a bevy of beautiful bachelorettes and gradually narrowing the field to the one woman to whom he may propose marriage in the dramatic season finale. “The Bachelor” was created by Mike Fleiss (“The Bachelorette,” “Bachelor Pad,” “High School Reunion”), who executive produces the U.S. version along with Martin Hilton (“The Bachelorette,” “Bachelor Pad,” “High School Reunion”) via Fleiss’ Next Entertainment in association with Warner Horizon Television.###

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