Warner Bros. International Television Production Secures All-New Format “Chef In Your Ear”
The 26-part primetime series is the Food Networks’ #1 rated show on Monday nights in 2015, increasing the year-ago slot average by 172% (A18-49) and winning 271,000 viewers so far. Food Network is famed for long-running programming that includes “Top Chef Canada,” that in its previous Monday night time-period ranked as a top series on the network and reached 242,000 total viewers.
“Chef In Your Ear” premiered August 31, 2015 and has become the #3 show across 59 basic cable networks in Canada amongst Adults 18-49 in its time period. (#1 “WWE Raw” and #2 “Counting Cars”).
Food Network’s debut coincided with a second production of “Chef In Your Ear” for French speaking Canada on Ici Radio-Canada Télé. Locally titled “Un Chef À L'Oreille,” the 14-part series is produced by 350 Productions and the premiere ranked #1 at 8pm amongst all key demos in the territory.
“Chef In Your Ear” sees two professional chefs aim to deliver a restaurant quality dish – by remote control. All the cooking is done by two novice cooks, many of whom claim to be kitchen disasters, each wearing an ear-piece. They take instruction from a celebrity chef whom they have been paired with, and who is locked away in a booth, unable to smell or taste the food.
Andrew Zein, Senior Vice President - Creative, Format Development and Sales at Warner Bros. International Television Production said, “‘Chef In Your Ear’ brings the familiarity of the studio kitchen, supersized and transformed with a fun-packed and completely original twist by splitting the professional chef out of the kitchen to direct our amateurs. It’s a totally new TV experience that is exciting, emotional at times and rewarding for both the viewer and contestant. We’re delighted to have acquired the format and will be launching it with our global partners at MIPCOM.”
“We are thrilled that Warner Bros. will distribute ‘Chef In Your Ear.’ They have a stellar reputation with broadcasters everywhere and we are confident that they will enjoy great success with this highly scalable format,” said Michel Rodrigue, CEO of The Format People.
Warner Bros. International Television has production operations in fifteen countries worldwide and is noted for its market leading unscripted formats, which include multi-territory versions of “First Dates” (Channel 4 UK), “Who Do You Think You Are?” (BBC One), “Impractical Jokers” (truTV), and “The Bachelor” (ABC) – produced in 30 countries worldwide.