Worldwide Studio Operations
June 30, 2011
Warner Bros. Named Finalist In IBC 2011 Innovation Awards
(June 30, 2011 – Burbank, CA) – IBC, the premiere annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide, has named Warner Bros. as a finalist in the IBC 2011 Innovation Awards ([http://www.ibc.org/page.cfm/link=329]) for its design and use of its Digital End To End (DETE) system. Having identified the need to transition from physical delivery of tapes to file-based distribution, Warner Bros. Technical Operations developed the DETE system to enable faster delivery times, more consistent quality and greater efficiency for its customers. To date, over 280 of the studio’s customers have been on-boarded to the system and over 90,000 file deliveries have been made. The winners of the IBC 2011 Innovation Awards will be revealed at the Awards Ceremony on Sunday, September 11th, in Amsterdam.
“The Digital End To End system has revolutionized the way we service our customers by increasing the velocity by which we can distribute our content,“ said Annette Bouso, Executive Vice President, Warner Bros. Worldwide Distribution Services. “Whereas in the conventional tape workflow it used take days to create and deliver an alternate language version of a film, it now takes only hours.”
“The quality of our video masters and subsequent deliverables made from those masters is of the utmost importance to Warner Bros.,“ said Brian McKay, Executive Vice President, Warner Bros. Technical Operations. “The use of our DETE system’s file based master yields reliable and consistent quality in the deliverables to our customers.”###