(November 10, 2004 - Glendale, CA and London, U.K.) – Warner Bros. Online and T-Mobile International have signed a wireless distribution deal that brings iconic Warner Bros. Entertainment brands as well as current information on upcoming properties to T-Mobile customers throughout Europe. The deal sees both companies working together for the first time and covers the U.K., Germany, Austria, the Czech Republic, Netherlands, Croatia, Hungary, Poland and Slovakia, making Warner Bros. Online’s wireless content available to an additional 64 million customers. Initially, Warner Bros. Online is providing T-Mobile customers with games, wallpapers, screensavers, and other mobile applications based on its popular brands, including Catwoman, Looney Tunes, Scooby-Doo, Harry Potter and DC Comics. Content will also be added around new property releases as well. “Reaching about 5.5 million unique active European users per month, T-Mobile International is a premier carrier throughout Europe and we look forward to working with them to deliver compelling, entertaining content to their customers,” said Jim Noonan, SVP and General Manager of Warner Bros. Online. “Their extensive reach throughout these territories provides us with another powerful wireless distribution channel for our core brands and upcoming releases.” “The Warner Bros. Entertainment brands are extremely popular around the world and we are thrilled to be able to offer our customers original content featuring such beloved characters as Bugs Bunny, Scooby-Doo and Harry Potter,” said Klaus Tebbe, Executive Vice President, Consumer Marketing, T-Mobile International. “The partnership is another mark of T-Mobile’s vision and commitment to offering its customers cutting-edge mobile multimedia services.” The Warner Bros. Online’s wireless content can be accessed on the majority of handsets available across T-Mobile’s nine European markets under its multimedia services, t-zones. Customers simply select ‘t-movies’ or ‘downloads’ and scroll through to select the content of their choice. T-Mobile is committed to working with entertainment brands that consumers interact with on a day-to-day basis and actively looks to partner with recognisable brands to bring compelling content to its customers. About T-Mobile International T-Mobile International is one of the world’s leading companies in mobile communications. As one of Deutsche Telekom`s four strategic divisions, T-Mobile concentrates on the most dynamic markets in Europe and the United States. By Q2 of 2004, almost 103 million people were using the mobile communications services provided by companies in which T-Mobile or Deutsche Telekom have a majority or minority stake. And all that over a common technology platform based on GSM, the world’s most successful digital wireless standard. This also makes T-Mobile the only mobile communications provider with a seamless transatlantic service. T-Mobile also is partner of FreeMove, an alliance formed by four of Europe’s leading mobile companies - Orange, Telefónica Móviles, TIM (Telecom Italia Mobile) and T-Mobile – to help their customers communicate as easily while travelling abroad as they do at home. About Warner Bros. Online Warner Bros. Online (WBOL) (www.warnerbros.com) provides full-service interactive solutions for Warner Bros. Entertainment subsidiaries and external clients alike. WBOL offers its clients strategic digital planning and marketing support, while employing proprietary, next generation technologies in its suite of high quality, highly creative interactive solutions that include: web site creation and hosting, end-to-end design, animation, game creation, CRM and consumer privacy guidance, wireless development and original content. The company’s international capabilities span more than 40 international markets throughout Europe, Asia and Latin America. WBOL also serves as the entry point into, and aggregator of all things Warner Bros. Entertainment, including such megabrands as The Matrix, Looney Tunes and Harry Potter.
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