(June 20, 2005 - Glendale, CA and Beijing, China) - Warner Bros. Online is partnering with leading content aggregator TOM Online Inc. to market and distribute wireless and online content throughout China, it was announced today by Jim Noonan, SVP and General Manager of Warner Bros. Online. Under the terms of the deal, the two companies will launch the first official Warner Bros. Studios site in China, http://ent.tom.com/warnerbros.html. Part of the popular TOM Online portal, www.tom.com, the site will be the first to deliver official studio content to Chinese fans via internet and wireless platforms. Warner Bros. Studios’ classic characters such as Scooby-Doo, Bugs Bunny and Tweety will be featured on the site along with sections dedicated to the Studios’ movies, games, and wireless Internet products. Web sites for feature films will also be available. Currently "Batman Begins" is featured and upcoming titles may include "Harry Potter and the Goblet of Fire" and "Charlie and the Chocolate Factory." Both parties also agree to partner in the creation and distribution of Warner Bros. Studios wireless content. The deal will enable Warner Bros. Online to distribute wireless content across all of China, potentially reaching more than 350 million subscribers. Content like ringtones, wallpapers, screensavers, games and mobile video featuring such popular brands as Looney Tunes and Batman will be seen for the first time on mobile handsets. “The Chinese marketplace has extremely sophisticated tastes and understanding of online and wireless technologies, and in many cases they are the preferred mediums for consuming entertainment,” said Noonan. “TOM Online’s expertise and reach in this robust marketplace will enable us to maximize both promotional and revenue-generating opportunities for Warner Bros. Studios’ world class content.” TOM Online CEO Wang Lei Lei said that TOM Online will leverage its extensive wireless and Internet distribution network to enable Warner Bros. Online to further strengthen the studios’ brand awareness and popularity in China, while generating wireless revenue and Internet traffic. In Q4 2004, TOM Online had over 60 million paid wireless users. “We are pleased to be Warner Bros. Online’s sole partner for online and wireless services in China. Given Warner Bros. Studios’ global leadership in entertainment content and TOM Online’s focus on wireless and online entertainment distribution in China, the alliance is a natural fit with tremendous potential.” said Wang. About TOM Online Inc. TOM Online Inc. (Hong Kong GEM stock code: 8282, NASDAQ stock symbol: TOMO) is a leading mobile internet company in China, operating one of the most successful Internet portals in China (www.tom.com) and offering a wide variety of online and mobile services, including wireless internet and online advertising. In the wireless internet arena, TOM Online provides a diverse range of services such as SMS, MMS and WAP, and is the largest player of wireless internet voice business. As at December 31, 2004, TOM Online is the only portal in China that enjoyed a top three ranking in every wireless internet service segment. TOM Online is a subsidiary of TOM Group Limited (“TOM Group”), one of the leading Chinese language media groups in the Greater China region. TOM Group’s diverse operations span five media sectors: the Internet (through TOM Online Inc.), outdoor (through TOM Outdoor Media Group), publishing, sports and TV & entertainment. About Warner Bros. Online Warner Bros. Online (WBOL) (www.warnerbros.com) provides full-service interactive solutions for Warner Bros. Entertainment subsidiaries and external clients alike. The company’s digital production, marketing and wireless capabilities span more than 40 international markets throughout Europe, Asia and Latin America. WBOL also oversees all aspects of warnerbros.com, which serves as the entry point into, and aggregator of all things Warner Bros. Entertainment, including such megabrands as Harry Potter, The Matrix and Looney Tunes.
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