(April 22, 2008 – Chennai, India) - Warner Bros. Pictures India has entered into an exclusive multi-picture deal with Soundarya Rajnikanth's Ocher Studios. The pact covers the production and distribution of Live-Action South Indian language films to be released by Warner Bros. The agreement was announced today by Soundarya Rajnikant MD, Ocher Studios and Blaise Fernandes Country Head for Warner Bros. Pictures India. “We are excited and proud to be working with Soundarya Rajnikant who is extremely talented, has good insight into film making and knows the pulse of the southern market,” said Blaise Fernandes, Country Head for Warner Bros. Pictures India. “Given Soundarya and Ocher Studios creative skills combined with our marketing and distribution network this is a perfect synergy between the two companies to come together.” “It is indeed a privilege for us to be associating with Warner Bros. who are a world leader in the Entertainment Industry. Ocher Studios has always strived towards achieving high standards in quality content creation, and with Warner’s expertise in the marketing and distribution space this association will definitely create an impact in the film industry,” says Soundarya Rajinikanth, MD Ocher Studios. “We are thrilled with this opportunity to expand our Local Production business across all four southern languages by getting into a strategic alliance with Soundarya Rajinikanth of Ocher Studios,” says Richard J Fox, Executive Vice President, Warner Bros International. “As is our practice, we will work closely with our partners to impart our experiences and expertise in a collaborative way.” About Warner Bros. Warner Bros., a fully integrated, broad-based entertainment company, is the global leader in the creation, production, distribution, licensing and marketing of all forms of entertainment and their related businesses. Warner Bros., a Time Warner Company, stands at the forefront of every aspect of the entertainment industry, from feature films to television, home video/DVD, animation, comic books, interactive entertainment and games, product and brand licensing, international cinemas and broadcasting. Warner Bros. Pictures has been at the forefront of the motion picture industry since its inception and continues as a worldwide box office leader today. With some 30 offices around the world, Warner Bros. Pictures is also the leader in the distribution and marketing of feature films to the worldwide theatrical marketplace, releasing films to more than 175 territories. Warner Bros. Pictures is home to such recent world-renowned hit films as “Harry Potter and the Order of the Phoenix,” “300” & “I Am Legend.” About Ocher Studios Ocher Studios Pvt Ltd., came into existence in 2005 offering its services ranging from Visual Effects, Digital Film Lab, Non-Linear editing, CGI, and Pre-Production. Ocher Studios, headquartered in Chennai, India with a present team of 80 people has executed around 150 visual effects, advertisement and animation projects. Ocher Studio’s debut 3D feature film “Sultan the Warrior” being Directed by Soundarya Rajinikanth, is India’s most eagerly awaited movie starring Superstar Mr. Rajinikanth in an animated avatar which will be simultaneously released in 12 different world languages. The start point of this project has already been initiated with the release of two trailers and the 2nd theatrical promo with 1500 prints. The character modeling, texturing, visual effects, lighting, animation and rendering are all being done in-house. Ocher has ambitious plans to do many more animation movies, and also is in the process of expanding into Gaming and Programming.
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