“As the businesses both here and in Hollywood continue to grow, I wanted to appoint a VP and General Manager to head-up the UK tour,” commented Sarah Roots. “The role will encompass day-to-day management and also the development of new business initiatives. Geoff’s track record in successfully managing attractions, his commitment to quality and his commercial focus make him the perfect choice for this new position.”
Dan Dark, SVP and Managing Director, Warner Bros. Studios Leavesden added: “I’m looking forward to welcoming Geoff to the team and know he will make a valuable contribution to the continued success of the Studio Tour.”
Geoff became GM of Warwick Castle Limited in August 2013 and during his tenure was responsible for introducing attraction accommodation, expanding the F&B offering and developing heritage restoration projects. Previously he was Operations Director at LEGOLAND Windsor and before that worked at National Express and the London Eye.
Notes to editors:
Warner Bros. Studio Tour London opened in March 2012 and showcases the authentic sets, props and costumes from the Harry Potter film series. It has attracted over 6.5 million visitors and 97% of the 23,000+ reviews on TripAdvisor rate it as excellent or very good.
In April 2015 an expansion was opened showcasing the original Hogwarts Express train on a recreation of Platform 9 ¾ at Kings Cross station.