(February 28, 2013 – Burbank, CA) – Warner Bros. Television Group will make its SXSW Interactive Festival debut March 8–11, 2013 in Austin, Texas by popping up an immersive space — “Warner Bros. Tell-A-Vision” — dedicated to the art of storytelling. Changing frequently and posing a series of provocative questions to SXSWi attendees, “Warner Bros. Tell-A-Vision” will feature the high-powered humor of top comedy writer/producer and author Chuck Lorre (TV’s “Two and a Half Men” and “The Big Bang Theory,” the book “What Doesn’t Kill Us Makes Us Bitter”), the powered-down afterworld of the hit NBC drama “Revolution” (Mondays 10/9c, new episodes return March 25) and the kinetic multi-screen energy of The CW Network. Additionally, The CW Network is offering attendees the opportunity to pitch their original ideas for a digital series to CWD, The CW’s digital studio, on March 10–11.
• Located at 419 Congress Avenue (at 5th Street) in the heart of downtown Austin, “Warner Bros. Tell-A-Vision” is open to the public Friday, March 8–Sunday, March 10 from 11 a.m.–6 p.m. daily, and Monday, March 11, from 11 a.m. to 2 p.m.
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• Revolution — What Powers You?: “Warner Bros. Tell-A-Vision” will take visitors inside the powered-down world of “Revolution”, the #1 new program of the 2012–13 television season among adults 18–49. Inspired by the hit series — which posits a world without electrical power — “Warner Bros. Tell-A-Vision” will feature analog entertainment experiences, including powered-down networking opportunities, expert Moonshine distillers and a live sculpture demonstration created from reclaimed bicycle parts — and more!
• Created by Eric Kripke (“Supernatural”) and executive produced by J.J. Abrams (“Lost,” “Fringe”, “Person of Interest”), “Revolution” returns with new episodes on March 25, airing Mondays at 10/9c on NBC. Connect with “Revolution” on Facebook at https://www.facebook.com/Revolution or on Twitter at @NBCRevolution. #powerdown
• Chuck Lorre — What Doesn’t Kill Us Makes Us…?: Television’s top comedy writer/producer offers up controversial and uncensored musings and insights with his book “What Doesn’t Kill Us Makes Us Bitter,” a curated collection of his irreverent vanity cards which have aired for years at the end of his hit series “Two and a Half Men,” “The Big Bang Theory” and “Mike & Molly” before finding a home in print. Inside Warner Bros. Tell-A-Vision, attendees will experience 3D artistic renderings of vanity cards from the imagination of Chuck Lorre — including a 10-foot television remote control wrapped inside a giant condom. The exhibit invades the space on Friday, March 8, and Saturday, March 9, in conjunction with Lorre’s SXSWi featured session (see below for programming details).
• How Do You Like to Watch?: Home to hit series like “The Vampire Diaries,” “Arrow” and “Supernatural,” The CW Network has successfully bridged the storytelling divide between broadcast television and multi-screen digital offerings. The CW’s installation at “Warner Bros. Tell-A-Vision” embraces and celebrates the sweeping demographic and technological changes that are transforming the content delivery business.
• Pitch Your Story: Proving that great storytelling exists in all of us, The CW Network is offering SXSWi attendees the opportunity to pitch their original ideas for a digital series to CWD, The CW’s digital studio, on March 10–11. Attendees visiting the “Warner Bros. Tell-A-Vision” space on Sunday and Monday will be given the opportunity to make an original on-camera pitch for their digital series ideas for consideration by CWD. Each participant will be asked to sign a standard waiver. Once all entries are received, CWD executives will review the recorded pitches and determine the most effective and promising digital series idea. One lucky storyteller may have the chance to travel to Los Angeles to pitch their digital series ideas directly to industry executives for consideration by CWD.
• 12:30–1:30 p.m. How Tech Companies Should Pitch Hollywood — What does a major Hollywood studio look for in a technology provider? As senior digital executives at Warner Bros. Entertainment, Hiram Norman and Bob Mohler receive hundreds of queries every year from technology providers. For the first time ever in a public setting, Norman and Mohler will lay out their methodology for evaluating new technologies, partners and proposals in this presentation at SXSW. They will also give critical success tips for digital startups looking to be in business with major media companies. Location: Austin Convention Center, Room 18ABCD
• 3:30–4:30 p.m. Chuck Lorre: In Conversation with Neil Gaiman — Top TV comedy hitmaker Chuck Lorre (“Two and a Half Men,” “The Big Bang Theory,” “Mike & Molly”) makes his SXSW debut in a wide-ranging discussion with best-selling author Neil Gaiman (Stardust, Coraline, and the acclaimed comic book series The Sandman) about the creative process, the challenges of keeping three of television’s most successful shows running, and the stories behind Lorre’s original, opinionated and often-controversial end-of-show “vanity cards” — a curated selection of which were recently published in his new book, “What Doesn’t Kills Us Makes Us Bitter.” The book — from which all of Lorre’s proceeds will go to charity — reveals an irreverent, thought-provoking and scandalous body of work unlike any other creative endeavor, veering from philosophical treatises to personal revelations and the occasional furious diatribe. Location: Long Center for the Performing Arts, Dell Hall